Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
Improve Amazon Negative Customer Experience NCX Voice of Customer
This post covers how to Improve Amazon Negative Customer Experience NCX Voice of Customer. The Voice of the customer is a page on Amazon Seller Central that outlines customer health experience. It is a dashboard where you can view feedback from your customers, and then consider how you can use that to improve your products and listings. This is an important page for Amazon sellers as it communicates important feedback from customers for sellers to improve products or product listings on Amazon. This program allows Amazon customers to provide feedback to sellers so they also have an improved experience on Amazon. When sellers properly review and act on the NCX and Voice of Customer feedback, they can improve their product, the experience of their customer, and their sales on Amazon. If the Amazon Negative Customer Experience is ignored, sellers can risk more customers having bad experiences, customers leaving bad reviews, their listings getting removed or even losing their ability to sell on Amazon. This post will outline what the voice of the customer dashboard is, explain Customer Experience (CX) health and Negative Customer Experience (NCX), and outline what you can do to review and improve these metrics.
Amazon Premium A+ Content on Seller Central
This post covers the topic around Amazon Premium A+ content on Seller Central. Seller Central A+ Content Manager pages started displaying the notification that Premium A+ content has started to launch for Seller Central accounts. This is important for Amazon sellers as Premium A+ content was previously reserved exclusively for large Amazon Vendors that was invite only and at a great cost to Vendors. When Premium A+ content rolls out for sellers it will allow brands to to engage with customers on a deeper level with enhanced A+ content of product listings. Amazon customers benefit from this as well as they are able to learn more about the products and brands they purchase from by highlighting key product features previously unavailable on A+ content. This in turn will lead to more happy customers and increased sales for brands and manufacturers selling on Amazon.
Amazon Remote Fulfillment with FBA Auto Enrollment in NARF
There are some exciting updates around the Amazon Remote Fulfillment with FBA Auto Enrollment in NARF (North America Remote Fulfillment) program. Before we get into the details, you might be wondering, “What is Amazon Remote Fulfillment?” Amazon Remote Fulfillment is a Fulfillment by Amazon (FBA) service that is an option for Amazon sellers to create offers on Amazon Canada and Amazon Mexico using their Amazon US FBA inventory. This program is a simple way to reach Amazon customers across North America without requiring to have a physical presence and inventory warehoused in each country.
Amazon Virtual Product Bundles
Amazon virtual product bundles is a way for brands and manufacturers selling on Amazon to increase sales and Amazon customer basket size by creating a new product listing that combines products from multiple listings. Creating these virtual bundles on Amazon allow Amazon customers to easily purchase multiple products at once they may already be purchasing, and have the opportunity to save on discounts. From the Amazon customer perspective, these bundles are merchandised on the product listings that include the bundles in a section called “Make it a Bundle”. The best Amazon virtual bundles are when the sum of the bundle provides more value together than that of each individual component. This post will cover requirements for sellers creating Amazon virtual product bundles, how to create Amazon virtual bundles, and merchandising strategies for Sellers creating Amazon virtual bundles.
How to Increase Prices on Amazon
How to increase prices on Amazon for brands and manufacturers selling on Seller Central is an important question to address as manufacturing, transportation, and labor costs increase. Raising prices on Amazon has a large impact on many facets of your business including buy box implications, the effectiveness of marketing, and variable selling costs on Amazon.
Amazon’s FCC Radio Frequency Compliance Attribute Device Listings Policy on Amazon
This post focuses on how to comply with Amazon’s FCC Radio Frequency Compliance Attribute Device Listings Policy on Amazon, if you have radio enabled devices you will now have to fill out an FCC Radio Frequency Emission Compliance attribute. On February 1st, 2021, Amazon announced that there would be new compliance measures in place for radio frequency device listings on Amazon.com at the end of February 2021. You will want to comply with this measure to improve your product listing and ensure all necessary information is available to Amazon. Providing as much information as you can is also helpful to your Amazon customers. If you do not update your listings to comply with this new policy, your performance on Amazon could suffer. You could risk having your listing taken down and lose out on sales. This post will outline what has changed and what measures you may have to take to ensure your listings are adhering to these compliance measures.
How to Reclaim an Incorrectly Assigned Product ID, UPC, EAN on Amazon.com
If you are an Amazon seller or brand who owns a product ID and find that your registered product ID has been incorrectly assigned or used fraudulently by another seller to sell a different product, follow the steps below to request that the Product ID be released from the incorrect ASIN so that it can be used to sell the product you have assigned it to.
How to Change a Product ID, UPC or EAN of an Existing Listing or ASIN on Amazon.com
Accurate Product ID assignment in the Amazon marketplace is critically important. Inaccurate product ID assignment can lead to issues related to fulfillment and merchandising (product detail page display). If a product has been set up with an inaccurate Product ID, follow the steps below to request that the Product ID assignment is updated.
How to Provide Manufacturers Proof to Amazon.com
When Sellers request any change to product information on Amazon, Amazon Associates or Support may request “Manufacturers Proof” in order to verify that the requested changes are accurate. Product information can include but is not limited to Images, Product Detail Page Information, Variation Information like (Size Name, Color Name, Style Name), and Brand Name Attribution. Manufacturer’s Proof is an image or webpage that contains key information about a single item or SKU and clearly depicts or lists the Product ID (UPC, EAN) that the item or SKU is tied to on Amazon.com.
Manufacturer’s Proof is an image or webpage that contains key information about a single item or SKU and clearly depicts or lists the Product ID (UPC, EAN) that the item or SKU is tied to on Amazon.com.
Amazon Product ID UPC GTIN Listing Requirements
This post covers Amazon Product ID and the UPC GTIN listing requirements. The Global Trade Identification Number is the core product identifier on Amazon.com. The Product ID plays a key role in how your product is identified and protected on Amazon.com. For this article Goat Consulting had the privilege of speaking directly with Michelle Covey, Vice President of Partnerships at GS1 US about GTIN usage on Amazon.com.