Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
Amazon Premium A+ Content on Seller Central
This post covers the topic around Amazon Premium A+ content on Seller Central. Seller Central A+ Content Manager pages started displaying the notification that Premium A+ content has started to launch for Seller Central accounts. This is important for Amazon sellers as Premium A+ content was previously reserved exclusively for large Amazon Vendors that was invite only and at a great cost to Vendors. When Premium A+ content rolls out for sellers it will allow brands to to engage with customers on a deeper level with enhanced A+ content of product listings. Amazon customers benefit from this as well as they are able to learn more about the products and brands they purchase from by highlighting key product features previously unavailable on A+ content. This in turn will lead to more happy customers and increased sales for brands and manufacturers selling on Amazon.
Connecting your Seller Accounts and Products to Amazon Brand Registry
Connecting your Amazon’s Brand Registry service with your account is a critical part of Seller Central and Vendor Central strategy. Enrolling your brand in Amazon’s Brand Registry provides product detail page display authority, allows you to submit additional brand content like A+ Content and Brand Stories, and grants you access to valuable Brand Analytics and Dashboard Reporting that contains unique insights about your brand and how consumers are engaging with your products on Amazon.com.