Think Your Business Needs an Amazon Account Manager?
When you first start setting up your seller account on Amazon it can be very overwhelming. You may ask yourself: How should we fulfill the products? How do we collect sales tax? How do I list a product? How do I set up Advertising? Among many other things. Since no one expects you to know everything about everything, the next logical step would be to hire an Amazon expert or an Amazon account manager.
How an Amazon Account Manager Can Help
An Amazon account manager is a position that allows your Amazon account to run smoothly on a day-to-day basis. One place Amazon account managers can be found is within Amazon's own Service Provider Network. An Amazon account manager is there not only to keep on top of new policy changes but also there to guide your business during its growth phase through Amazon Advertising. Since your future account manager may be running an entire online division of your company, you will want to make sure you hire the right person or agency. Below I asked Goat Consulting’s own Amazon account managers what they think the most important attribute is in hiring an Amazon account manager so you can know what to look for in your search.
What our Amazon Account Managers Think is Important
Amazon's online marketplaces are complex and dynamic platforms, and it takes an engaged Account Manager to ensure your products remain available when change occurs. It's important for me as an Account Manager to be interested, excited, and engaged with my Clients and their Brands so that we can attack opportunities together. I'm also responsible for remaining engaged with our team at Goat Consulting. Our team does a great job of sharing our collective experiences on Amazon's selling platforms and is continuously improving and updating the way we approach common Account Issues across our business based on our shared experience.
- Sam Rayner Account Manager
One of the most important attributes for me when working with clients is great communication. It's so important for us to communicate with clients in a timely and honest manner. It makes both of our jobs much more effective when we communicate to a client exactly what our plan is and what projects will be doing. Effective communication helps our clients understand what skills and resources we are leveraging to help their account, and communicating an expected timeline gives them confidence in a specific project or issue. It is very important for our clients to communicate back to us in the same way, timely and honest. We need to know where they are at with a project, and we want to know if they are facing any issues along the way so we can best assist.
- Liz Carson Account Manager
An important attribute to look for in an Amazon account manager is curiosity. A constant drive for a better understanding of the client’s brand and business paired with ongoing education of the tools and processes available on Amazon.com helps a good account manager translate a business’s strategy into action and results. The varied retail category experience that Account Manager’s gain at Goat Consulting, helps us provide a fresh and well-rounded perspective for our client’s businesses.
- Eric Sutton Account Manager
Hire the Right Amazon Account Manager the First Time
Having an Amazon account manager who is engaged, communicates effectively, and is curious are the traits our team finds most important after working with dozens of Amazon accounts. We hope the insights of our Amazon account managers help you hire an Amazon consultant in the future. If you are looking for an account manager who can help you get on Amazon, protect your brand, and grow your sales on Amazon please click the contact us button below.