Goat Consulting Featured in Minneapolis/St Paul Business Journal for 10-Year Anniversary
This post is about Goat Consulting being featured in the Minneapolis/St Paul Business Journal BizSpotlight to celebrate our 10th anniversary. If you're reading this, you're probably someone who has been part of this journey in some way, and we wanted to share the news.
10 Years of Helping Brands Succeed on Amazon
Goat Consulting started in 2016 when our co-founder Will Tjernlund saw an opportunity. Will had launched his family's 80-year-old manufacturing company onto Amazon, growing it into a multi-million dollar revenue stream and their number one sales channel. Through that process, he realized how many brands and manufacturers were sitting on the same opportunity but didn't have the expertise to get there. Our co-founder Reed Thompson brought an entrepreneurship background from the University of Minnesota's Carlson School of Management and years of retail operations experience from Target Corporation. Together, we built Goat Consulting to help brands and manufacturers expand to Amazon and grow once they're there.
From the beginning, we've been practitioners. We're not an agency that hands you a strategy deck and walks away. Our team works directly inside Seller Central and Vendor Central accounts every day, handling everything from Amazon advertising and listing optimization to compliance monitoring, brand protection, and Amazon FBA consulting. We handle the Amazon side of the business so our clients can focus on building great products.
Proud to Work with Minnesota Brands
We've worked with brands across the country over the past decade, but some of our proudest work has been with companies right here in Minnesota. The BizSpotlight feature highlights several of those partnerships, including our work with Riedell Skates in Red Wing, Absolute Filth out of St. Michael, and Reach International Outfitters.
Thank You to Our Team, Clients, and Partners
None of this would be possible without our team who work directly inside our clients' accounts every day, and the care they bring to that work is what sets Goat Consulting apart. We're also thankful to our partners at Amazon, who support our work and our clients' growth on the platform.
Most of all, thank you to every client who has trusted us with their brand over the past 10 years. You push us to keep getting better, and we're proud of what we've built together. Ten years in, we're more excited about this work than we've ever been. Amazon continues to change, and we stay on top of every policy update, platform shift, and new opportunity so our clients don't have to. We're investing in new technologies to help our team work smarter and deliver even better results.
If your brand is selling on Amazon or considering it, we'd love to talk. Reach out through our contact form and let's see how we can help.