Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
Amazon Ads unBoxed 2022 Key Learnings
This blog post covers Amazon Ads unBoxed 2022 Conference Key Learnings. Account Managers from Goat Consulting attended the 2022 Amazon Advertising unBoxed conference to learn about new Amazon Ads products and insights into Amazon Advertising strategies. The conference covered some actionable best practices and different techniques to try to reach specific goals like driving awareness, sales, and loyalty.
5 Most Important Reports for Amazon Sellers
This article covers the 5 most important reports for Amazon sellers. Amazon provides many different reports across a wide variety of business aspects. Given the amount of reporting that is available it can be challenging to identify which information is important to your business. Focusing on the few key performance metrics and analyzing historical data; insights can be made and actions can be taken from identifying issues and doubling down on what is working. Goat Consulting builds out managerial strategy reports for our clients in order to track Amazon KPIs and report to our clients the important metrics to reach our clients desired goals.
What is ACoS and RoAS? How to Measure Success on Amazon Advertising
What is ACoS? ACoS stands for Advertising cost of sales (ACOS), and is the percentage of direct sales you made from the advertising campaign, which is calculated by dividing the spend on the campaign by the sales generated on the campaign. Understanding Amazon Advertising acronyms is important because these measurement tools can be used to take actions on campaigns to reach your advertising goals.
Introduction to Amazon Sponsored Brands Video Ads
Amazon introduced a new type of sponsored brands advertising available for any brand registered seller called Amazon Sponsored Brands Video Ads. Amazon Sponsored Brands Video Ads are an effective way for sellers to deliver their message/selling points to consumers, increase traffic to their listings, and diversify their advertising.
Introduction to Sponsored Display Advertising on Amazon
Sponsored Display is a self-service display advertising solution. Sponsored Display advertising allows businesses to reach and reengage audiences on and off Amazon, across multiple devices. Unlike Sponsored Brands and Sponsored Products that rely on keyword targeting, Sponsored Display advertising use Amazon's first-party shopping insights to reach audiences at each stage of the shopping journey.
Amazon Display Advertising - Amazon DSP Demand Side Platform
Amazon Display Advertising provides ad placements and retargeting tools beyond what is currently available through the standard Amazon Advertising Sponsored Product and Brand Display tools. This article will cover, the different components of Amazon Display Advertising, the costs of the service and who the service is available too.