This blog post will explain how to fix an incorrect Amazon brand name. Have you ever gone to list your product and discovered it is already listed, but under the wrong brand name? Have you ever set up your product but made a mistake in the brand name field? These things happen, and while they can be a little challenging to fix, it is possible. It is important for you as a seller to have your product correctly tied to your Brand Name. This ensures customers can find what they are looking for and trust the Amazon marketplace. If your brand name is incorrect on Amazon, you may lose out on valuable sales, confuse customers, or risk your listings being taken down. This post will outline what brand name and brand registry are, why there can be issues with the brand name, and how to fix them.