Amazon Brand Story: Image Sizes, Modules, and How to Set It Up
This post is about what Amazon Brand Story is, the exact image sizes and specs Amazon requires for each module in 2026, the content guidelines that cause rejections, and how to build a Brand Story that actually shows up on every detail page in your catalog. Brand Story is the horizontally scrolling strip of branded modules that appears on Amazon product detail pages, directly under the bullet points and image carousel on mobile, and just below the product-detail block on desktop. It is free, it is available to every seller who has a brand enrolled in Amazon Brand Registry, and it is one of the highest-visibility branding surfaces Amazon gives sellers outside of their Storefront. At Goat Consulting, we build Brand Stories for clients whose listings need a stronger brand signal than bullets and main images alone can carry, and we resolve the content-policy rejections that stop a lot of DIY Brand Stories from publishing.
TL;DR: Amazon Brand Story is a free, scrollable module set on the product detail page, available to Brand Registry sellers. The hero background module uses a 3000 x 600 px image in 2026 (older 1464 x 625 still displays but shows smaller on modern devices), and every Brand Story can hold up to seven modules pulled from five module types: Background with Text, Focus Image with Text, Logo and Description, Brand Q&A, and Brand ASIN Store Showcase. Create one in Seller Central under Advertising > A+ Content Manager > Brand Story, assign it to every ASIN in your catalog, and most brands see approval in one to seven business days.
What Amazon Brand Story Is
Amazon Brand Story is a branded module set that lives on the product detail page, separate from A+ Content below it. It is a horizontal carousel of up to seven content modules that a customer can swipe or scroll through to learn about the brand behind the product they are looking at. It shows up on every ASIN you attach it to, so a customer on a specific SKU detail page sees the same brand-level story the customer on any other SKU from that brand sees. On desktop, it appears just below the product title and price block. On mobile, it sits under the main image and bullets.
Structurally, Brand Story is a sub-type of A+ Content. You build it in the same A+ Content Manager, you publish it the same way, and Amazon reviews it under similar content-policy rules. The difference is the placement (Brand Story lives above the A+ Content strip and above the product description) and the horizontal-carousel format. Because it sits higher on the detail page than A+ Content, it is the first brand-level content most customers see, which is why it is worth getting right.
Who Can Create a Brand Story
To create a Brand Story, you need the brand enrolled in Amazon Brand Registry. Sellers who do not have Brand Registry can still run paid ads and standard listings, but Brand Story (along with A+ Content, Storefronts, Sponsored Brand ads, and the rest of the Brand Registry toolset) is gated behind enrollment. If you are not sure whether your brand is already enrolled, walk through the Brand Registry enrollment check post first.
Sellers on Vendor Central can also create Brand Stories through Vendor Central's A+ Content section, following a similar module flow. The modules and image specs are the same. If you sell hybrid (1P and 3P on the same brand), build Brand Story once in whichever account owns the listings, and attach it to the brand's ASINs from there.
Brand Registry is also what unlocks the ability to assign Brand Story (and A+ Content) to ASINs that were not originally created by your seller account, because it is your Brand Registry relationship to the ASIN that authorizes the content assignment, not the listing ownership.
Brand Story Image Sizes and Specs
This is the section sellers search for by name ("amazon brand story size," "amazon brand story pixels," "amazon brand story background image 1464 x 625"). The table below is the current (2026) spec sheet for every Brand Story module, including the legacy 1464 x 625 hero dimension that is still accepted for backward compatibility but displays smaller than the current 3000 x 600 spec on modern screens. Amazon does change these over time, so if the Brand Story Editor in your Seller Central shows a different size next to the module, go with what the editor says.
| Module | Image Size (Current) | Legacy Size | Max File Size | Formats | Text Limits |
|---|---|---|---|---|---|
| Background with Text Overlay (hero) | 3000 x 600 px | 1464 x 625 px (still accepted) | 2 MB | JPG, PNG, BMP | Headline up to 30 chars, body up to 135 chars |
| Focus Image with Text | Focus 362 x 453 px, background 1464 x 600 px | — | 2 MB per image | JPG, PNG, BMP | Headline up to 30 chars, body up to 135 chars |
| Logo and Description | Logo 300 x 150 px (transparent PNG preferred) | — | 2 MB | PNG, JPG | Description up to 135 chars |
| Brand Q&A | Text-only module, no image | — | — | — | 4 Q&A pairs; Q up to 128 chars, A up to 512 chars |
| Brand ASIN Store Showcase (carousel) | Pulls ASIN main images automatically | — | Main image spec (≥ 1600 px) | Main image format | No custom text; shows product title + price |
A few practical notes on the specs that the Brand Story Editor does not always flag clearly. Text on the Background with Text module sits in a fixed position relative to the background image, so leave roughly the left third of the image as negative space (or a non-distracting color field) so the headline and body text have somewhere to land without the background image competing with them. Second, the 3000 x 600 hero is a 5:1 aspect ratio, which is a very wide strip. Design for that strip, not for a 16:9 banner, because a 16:9 image scaled to 3000 x 600 will crop heavily. Third, the logo in Logo and Description displays best as a transparent PNG because the module background is white, so any white space in a JPG logo bleeds into the module frame.
The Five Brand Story Modules
You can pick up to seven modules per Brand Story, and you can use the same module type more than once. The five module types are:
Background with Text Overlay. The hero. A full-width branded image with a headline and short body text overlaid on the left side. Best used as module one to set the brand tone. Most brands only build one of these, but a second can be used later in the strip for a campaign or product-line highlight.
Focus Image with Text. A smaller focus image (a product shot, a person-with-product shot, a graphic detail) paired with a headline and body text. Best used to call out a specific product benefit, a founder story, or a sustainability claim.
Logo and Description. Brand logo plus a one-sentence brand description. Often used as the final module to close the brand narrative, or as module one if you prefer a clean, logo-first open before the hero.
Brand Q&A. Up to four short question-answer pairs that address common customer questions about the brand. Useful for explaining brand differentiators ("Where are your products made?" "Are you family-owned?") that shoppers frequently ask before buying.
Brand ASIN Store Showcase. A horizontally scrollable carousel of selected ASINs from your catalog with their titles and current prices. Useful for driving cross-catalog discovery so a customer on one SKU detail page can find related SKUs from your brand without navigating to the Storefront.
The five-module mix most brands end up with is: hero Background, one or two Focus Image with Text modules telling the brand story or highlighting a product line, a Brand Q&A for differentiation questions, and a Brand ASIN Store Showcase as the final module to drive additional catalog exploration. Logo and Description is optional because the brand logo usually appears in the hero image anyway.
Amazon Brand Story Guidelines
Brand Story is reviewed under the same content guidelines as A+ Content, plus a few module-specific rules. These are the rejection triggers we see most often on client submissions:
No prices, promotional claims, or time-sensitive language. Amazon will reject any Brand Story module that mentions a price, a discount ("Save 20%"), a sale, a limited-time offer, or a deadline. Brand Story is meant to describe the brand itself, not to sell a specific promotion.
No third-party endorsements or quotes. Customer review quotes, press quotes, and influencer endorsements are not allowed in Brand Story. If you want to include credibility signals, use logo walls (press logos) or brand awards in the hero image itself, not as quoted text.
No seller contact information or external URLs. Phone numbers, email addresses, physical addresses, and links to external websites (including your own brand site) are all prohibited. Brand Story is an on-Amazon experience and cannot route customers off the platform.
No unsupported claims or superlatives. Claims like "#1 brand," "award-winning," or "best in class" need to be substantiated with a verifiable source (a specific award, a specific rank, a specific study) inside the module text or in the image. Unsupported superlatives get the module rejected.
No warranty, guarantee, or customer-service language. Statements about warranty terms, satisfaction guarantees, or customer-service policies need to live in the product detail page, not in Brand Story.
No medical, therapeutic, or health claims unless you are in a regulated category and the claims match Amazon's category-specific compliance requirements.
No competitor references. You cannot name, compare against, or criticize other brands in any Brand Story module.
Image-specific rules that also trigger rejection: images must not contain text that duplicates the headline or body text in the module (Amazon flags this as redundant), images cannot contain visible price tags or barcodes, images cannot show a product being used in a way that implies a medical or therapeutic benefit unless that benefit is cleared, and images with watermarks or photographer credits will be rejected.
The fastest way to pass Brand Story review is to treat it like an "about the brand" one-pager: what the brand stands for, why the brand exists, what makes the brand different. Keep prices, promotions, and competitor comparisons out of it, and reserve customer testimonials for your Storefront or external channels.
How to Create a Brand Story (Step by Step)
The path is the same in Seller Central and Vendor Central (with minor navigation label differences). In Seller Central in 2026:
Log into Seller Central and go to Advertising > A+ Content Manager.
Click Start creating A+ Content in the top right.
On the content-type selection screen, choose Brand Story (as opposed to Enhanced Brand Content or A+ Brand Content).
Pick the brand from the brand dropdown. Only brands enrolled in Brand Registry under your account will appear.
Give the Brand Story an internal name (only you see this; Amazon does not display it to shoppers). Name it something like "[Brand Name] Brand Story v1" so you can find and edit it later.
Build the module strip. Start with a Background with Text Overlay as module one. Add up to six additional modules in whatever order tells the brand's story best. You can drag modules to reorder them.
For each module, upload images at the exact spec in the table above (or let the editor crop to spec), fill in headlines and body text, and preview on both desktop and mobile using the preview toggles.
When the strip is complete, click Next and assign the Brand Story to ASINs.
On the ASIN assignment screen, you can add ASINs individually by pasting ASIN lists, upload a bulk ASIN list via the template, or (in most accounts) click the Apply to all ASINs for this brand option to attach the Brand Story to every ASIN in your catalog automatically.
Click Review and submit. Amazon reviews Brand Story submissions in roughly one to seven business days. You will see the status change from "Submitted for Approval" to "Approved" in A+ Content Manager when it goes live.
If you get a rejection, Amazon sends an email with the rejection reason. Fix the flagged module (usually a content-policy violation from the list above, or an image-spec issue), save the draft, and resubmit. Most rejections resolve in a single resubmission cycle.
How to Apply Brand Story to Your Entire Catalog
A common mistake is building Brand Story once and forgetting to apply it to all ASINs. Brand Story only shows up on the detail pages it has been assigned to. A new ASIN launched after the Brand Story was created does not inherit the assignment automatically.
The easiest way to keep coverage complete is to use the Apply to all ASINs for this brand option at assignment time, which Amazon refreshes periodically against the brand's current catalog. For brands that want more control (for example, brands that exclude discontinued SKUs or private-label ASINs from the Brand Story), the bulk ASIN list upload is the right path: export your catalog from the Inventory Reports, filter to the SKUs you want the Brand Story on, and paste the ASIN column into the assignment tool.
On an ongoing basis, we recommend a quarterly Brand Story coverage audit: open A+ Content Manager, filter to Brand Story content, and confirm the ASIN count on each live Brand Story matches the brand's current active-listings count. It is a fast check and it catches the "new product launched, Brand Story never assigned" gap before customers see a detail page without it.
Common Brand Story Errors and Rejections
The rejections that account for most client-submitted Brand Story pushes we see:
"Image contains disallowed content." Almost always means the image has text that duplicates the module headline, a price tag, a barcode, a competitor logo, or a watermark. Fix: strip any extra text out of the image and let the module's text field carry the words.
"Content contains prohibited claims." Usually a superlative ("best," "#1," "award-winning") without an inline substantiation, or a medical/therapeutic claim in a non-regulated category. Fix: rewrite the headline or body text to remove the unsupported claim, or cite the specific award/rank/study inline.
"Brand Story contains external URLs or contact information." Most often a social media handle or a brand URL embedded in an image (easy to miss). Fix: remove the URL from the image and resubmit.
"Image does not meet technical requirements." Image is too small, too large (over 2 MB), or in an unsupported format. Fix: resize to the spec in the table above and reduce the file to under 2 MB before reupload.
"Brand Story is not displaying on product detail pages." Submission was approved but the page does not show it. Common causes: the ASIN was not in the assignment list, the ASIN is suppressed or inactive, the Brand Registry relationship to the brand is incomplete, or there is a Brand Story from a different content record already live on the ASIN. Fix: open the ASIN in A+ Content Manager, confirm the Brand Story assignment, and confirm no older Brand Story is still marked live for that ASIN.
If a rejection reason does not match any of the above and the content is clearly within guideines, open a case with Brand Registry support through the Brand Registry portal and ask for a review-team escalation. Edge-case rejections (an image that passes all visible checks but gets auto-flagged) usually resolve through escalation.
Frequently Asked Questions with Amazon Brand Story
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The Background with Text Overlay hero module uses a 3000 x 600 px image at up to 2 MB, in JPG, PNG, or BMP. The Focus Image with Text module uses a 362 x 453 px focus image and a 1464 x 600 px background, up to 2 MB each. The Logo and Description module uses a 300 x 150 px logo (transparent PNG preferred). Brand Q&A is text only. Brand ASIN Store Showcase pulls product main images automatically.
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Yes. Amazon still accepts the legacy 1464 x 625 px hero background image, and a Brand Story built at that spec will display correctly on most devices. But it shows at reduced size on modern high-resolution screens, so for any new Brand Story we recommend the current 3000 x 600 px spec. Existing Brand Stories built at the legacy spec do not need to be rebuilt unless they look noticeably low-resolution on desktop.
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Up to seven modules per Brand Story. You can use any mix of the five module types (Background with Text, Focus Image with Text, Logo and Description, Brand Q&A, Brand ASIN Store Showcase), and you can use the same module type more than once within the seven-slot limit.
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Yes. Brand Story is gated behind Amazon Brand Registry enrollment, the same way A+ Content, Storefronts, and Sponsored Brand ads are. You cannot create or assign a Brand Story without an active Brand Registry relationship to the brand.
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Yes. Vendor Central has an A+ Content section that includes Brand Story creation. The modules and image specs are the same as on Seller Central. If you sell hybrid (Seller Central plus Vendor Central), build the Brand Story in whichever account owns the majority of the brand's active listings and assign it from there.
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Most Brand Story submissions are reviewed within one to seven business days. A clean submission (no policy issues, no image-spec issues) typically approves in two to four days. A submission that hits a rejection usually approves on the first resubmission once the flagged module is fixed.
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Yes. Open A+ Content Manager, find the Brand Story, and click Edit. Changes submit a new version for Amazon's review (one to seven business days), during which the existing approved version stays live on the detail pages. When the new version is approved, Amazon swaps it in without interruption. You do not need to reassign ASINs when you edit.
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Only the ASINs you explicitly assigned the Brand Story to. Use the "Apply to all ASINs for this brand" option at assignment time, or do a quarterly coverage audit in A+ Content Manager to catch new ASINs that have not had the Brand Story assigned yet. Brand Story does not auto-attach to new listings.
Amazon Brand Story Conclusion
Brand Story is free visibility at the top of every detail page in your catalog, and the only cost to building one is the time to design the images and write the copy. If you are a Brand Registry seller and you do not have a Brand Story live, building one should be a quarterly goal at a minimum. And if you have one live from years ago that still uses the legacy 1464 x 625 hero, rebuilding it to the 3000 x 600 spec is a quick CTR and visual-quality upgrade.
If you are running into rejections, the pattern is almost always a content-policy issue (prices, external URLs, competitor references, unsupported superlatives) or an image-spec issue (wrong dimensions, file too large, text in the image duplicating the module text). Work down the list in the Common Errors section above before escalating to Brand Registry support.
A disclaimer: Amazon updates image specs, module availability, and content policies periodically. The specs and policies in this post reflect what is live in the Seller Central Brand Story Editor as of April 2026. If the editor in your account shows different dimensions or different module options, the editor is the source of truth.
About the Author - Mike Gray
This post was written by Mike Gray, an Account Manager at Goat Consulting. Mike helps lead the Goat Consulting team and their clients sell on Amazon by increasing sales, mitigating risk, reducing costs, and solving problems. Mike specializes in Amazon A+ Content, Brand Story, Storefronts, and video content, and builds Brand Story strips for clients who want a stronger on-detail-page brand presence without going off-platform. If you want help designing or rebuilding your Amazon Brand Story, or assistance with other aspects of selling on Amazon, please reach out through our Contact Us form.
