Amazon Product Listing Optimization & How-To Guides
This is the Amazon merchandising and product listing optimization section of the Goat Consulting blog, where we cover how product listings, images, A+ Content, variation families, and Storefronts actually work from a seller's point of view. You'll find practitioner-written guides on writing product titles and bullets, building parent-child variations, designing A+ Content that converts, setting up an Amazon Storefront, and handling Amazon's product image requirements. Every post is written by a member of our team who has built and maintained catalogs for brands across dozens of product categories, so you get both the how and the why.
Most sellers land here while trying to fix a specific listing problem or launch a new catalog, so the posts below are meant to be read as a working reference as your catalog grows. If you'd rather have the Goat Consulting team build and maintain your Amazon catalog for you instead of doing it in-house
889 Certification on Amazon Seller Central
This Post will cover the topic of 889 Certification on Amazon Seller Central. The 889 certification can boost your visibility and increase sales for selling on Amazon. Some buyers, especially government agencies, may be required to only purchase products from sellers who have certain certifications, including the 889 Certification listed on their account. Even if you have the 889 Certification, buyers may not know, or your products may get filtered out on their searches if it has not been submitted to Amazon and verified to be displayed. This post will cover what the 889 Certification is and why it is important to consumers and buyers, and how to upload it to your Amazon selling account.
Sell B2B on Amazon with Amazon Business
Sell B2B on Amazon with Amazon Business as a brand or manufacturer to reach a huge market of buyers. Amazon Business is the B2B marketplace on Amazon, which provides business customers with specific pricing, unique product selection, and the convenience of Amazon. For Amazon Sellers, this creates an amazing merchandising opportunity to increase sales and reach a different type of Amazon customer. If sellers fail to offer B2B pricing, they may lose out on this unique market share. Amazon states that there are millions of sales opportunities selling B2B on Amazon including “+50% of the $10 billion annualized global sales are made by third-party sellers with 1 million business buyers worldwide”.