Matt McGinty

Account Manager

Matt McGinty is an Account Manager at Goat Consulting, a Minneapolis-based Amazon consulting agency that helps brands and manufacturers sell on the Amazon marketplace. Matt brings a unique combination of business development experience and supply chain expertise to the role, giving him a practical understanding of both client needs and operational constraints.

Before joining Goat Consulting as an Account Manager, Matt worked as a Business Development Representative, where he learned the importance of understanding a client's goals and challenges before recommending a path forward. That experience translates directly into his work managing Amazon accounts. Matt takes time to understand not just what a client wants to sell, but how their supply chain, manufacturing, and operational structure affects their Amazon strategy.

Matt's previous roles in sales and recruiting including time as a Sales Representative at Advanced Imaging Solutions and a Commercial Recruiter at RHM Staffing Solutions gave him exposure to different industries, different business models, and different ways companies operate. That exposure shows in his work. Matt's good at seeing the connection between a client's internal operations and their performance on Amazon, whether they're selling B2C on Seller Central or with Amazon Business bulk offers.

Matt graduated from the University of Wisconsin-Milwaukee with degrees in Marketing and Supply Chain Management. His supply chain background is a genuine advantage when working with clients who manufacture or source products, manage inventory, or ship direct to FBA. He understands lead times, minimum order quantities, demand planning, and the operational realities that affect how a seller can scale on Amazon.

At Goat Consulting, Matt provides strategic guidance on keyword research, product listing creation and optimization, Amazon advertising campaign management, and account reporting. He works hands-on with clients to execute strategy and solve problems on the platform.

Amazon Areas of Expertise

• Amazon Account Strategy & Management

• Amazon Account Setup and Brand Registration

• Amazon Advertising Strategy

• Amazon Compliance - account and product reinstatement

• Amazon FBA, supply chain, and order fulfillment

Credentials & Background

• Education - University of Wisconsin-Milwaukee — Degrees in Marketing and Supply Chain Management

• Role - Account Manager at Goat Consulting

• Amazon Certifications - Amazon Sponsored Ads Certification, Amazon Sponsored Ads Advanced Certification, Amazon Ads Foundations Certification, Amazon Ads Campaign Planning Certification, Amazon Ads Retail Certification, Amazon Ads Advanced Retail Certification, Amazon Video Ads Certification, Amazon Marketing Cloud Certification, Amazon Ads Campaign Optimization Certification, Amazon DSP Certification, Amazon DSP Advanced Certification

Posts by Matt

• Amazon Sponsored Products & Brands Prompts What Sellers Need to Know

• 889 Certification on Amazon Seller Central

• How to Reconcile an Amazon FBA Shipment Discrepancy

• Selling a Restricted Product Category or Brand on Amazon

• Sell B2B on Amazon With Amazon Business

• How to Drive Traffic to Amazon Listings Without Amazon Ads

• Selling on Amazon Using Generative AI

• Step-by-Step: How to Send an Amazon FBA Shipment

• Create Product Listing Images Using Amazon's Image Generator

• Sell on Amazon Without Brand Registry Error Code 5461

Client Results

Matt has managed Amazon accounts across many different catalog categories and types of businesses. Here are some examples of Matt’s success at Goat Consulting:

• Minor Decliner - For several years, Matt has helped Minor Decliner increase sales and profitability through continuous improvement in merchandising and Amazon Ads.

• Reach International Outfitters - Through a full-funnel merchandising and Amazon Ads, comprehensive strategy, Matt was able to increase Return on Ad Spend (RoAS) from 4.04 to 10.8 and increase new-to-brand customers by 52% between February and 2025 and May 2025.

• Absolute Filth - Matt helped increase US sales 104.91% from Q4 2022 to Q4 2023.

Reach out to Matt

If you're a manufacturer or brand looking for help managing your Amazon strategy, or if you want to talk through how your supply chain and operations affect your selling approach on Amazon, reach out to Matt McGinty through the contact form.