Amazon Policy & Account Health How-To Guides
This is the Amazon policy section of the Goat Consulting blog, where we cover how Amazon's seller rules, restricted products, account health metrics, and appeal processes actually work from a seller's point of view. You'll find practitioner-written guides on listing suspensions, writing a plan of action, hazmat classification, category ungating, intellectual property complaints, and managing Account Health. Every post is written by a member of our team who has navigated these policies for brands across dozens of product categories, so you get both what the rule says and what Amazon actually enforces in practice.
Most sellers land here while trying to resolve a suspension, violation, or compliance question, so the posts below are meant to be a working reference when something breaks or when you want to prevent the next issue. If you'd rather have the Goat Consulting team handle a suspension appeal, reinstatement, or ongoing compliance monitoring for you instead of doing it in-house, reach out.
California Prop 65 Label Requirements for Amazon Listings
This post covers the California Prop 65 label requirements for Amazon Listings. The California Prop 65 Label Act requires businesses and manufacturers to provide warnings about potential chemical exposures from their products. A Prop 65 warning label does not necessarily mean a product is unsafe but simply informs consumers about potential chemical exposure before they purchase the product. There is a wide range of potential chemicals that the law covers and businesses need to understand their responsibility for properly labeling their products.
Selling Bikes on Amazon Policy Requirements
This post covers the compliance requirements sellers must meet to sell bikes, children's bicycles, and e-bikes on Amazon. These safety standards are in place to ensure customers feel confident when buying bikes without having to worry about safety or quality issues. They also uphold the integrity of the Amazon marketplace because they promote safety for customers, partners, and employees. It is the seller’s responsibility to comply with all laws, regulations, and Amazon policies. Abiding by Amazon’s compliance requirements helps sellers avoid blocked listings or even removal of selling privileges. Avoiding critical compliance issues can help sellers increase their chances of succeeding on Amazon. This post includes why it’s important to comply with safety testing, the different bike requirements Amazon has, and how you can submit your compliance documents.
Selling Currency, Memorabilia Coins, and Cash Equivalents on Amazon
This blog post is about selling currency, coins, cash equivalents, and gift cards on Amazon. For me personally, this post is the intersection of two passions I have - currency and selling on Amazon. I was curious about the rules and regulations for selling currency, coins, and gift cards on Amazon so I decided to record my notes here to help sellers of currency and other forms of novelty coin equivalents navigate the rules and policies around selling these on Amazon. If you don't comply with all of Amazon's policies for listing Currency, Coins, Cash Equivalents, and Gift Cards, your listings may be removed, and customers will be unable to find and purchase them. These policies are important to ensure a fair marketplace on Amazon. In this blog post, we will cover Amazon’s policy for listing Currency, Coins, Cash Equivalents, and Gift Cards, including what’s allowed, what’s not, and what sellers need to know.
Amazon Plant and Seed Products Restricted Category Policy
This blog post covers the Amazon compliance topic around selling seeds and plants on Amazon. In late June, many sellers received a notice that your product has been identified as a live plant of seed listed outside of the SEEDS_AND_PLANTS or PLANT_SEED categories with the risk of product removal from the Amazon store. The goal of this post is to help you understand what action you need to take in order to comply with Amazon’s policies and retain active products and account for selling on Amazon. Amazon is enforcing the rules, laws, and guidelines outlined by the USDA and other government bodies around the selling of plant and seed products in order to maintain a healthy environmental ecosystem. We will cover an overview of the plant and seed products policy, requirements for selling plants and seeds on Amazon, and the performance notification and action required from seeds and plants on Amazon.
Manage Your Compliance Selling on Amazon
Amazon helps brands and manufacturers ensure proper product safety and documentation through the Manage Your Compliance tool when selling on Amazon. Offering safe and compliant products on Amazon is a baseline necessity for selling on Amazon. Generally, we focus on how we can increase sales or perform better in Amazon Advertising. However, the ability for a customer to purchase or even use Amazon Advertising goes away if your product is removed from the Amazon store due to a lack of documentation supporting that your product is safe to be sold. At Goat Consulting, we consider risk mitigation a top priority when leading accounts, and we strive to ensure your listings and accounts remain active. A more compliant, and safer Amazon store will build more trust with Amazon customers. More trust with Amazon customers will raise the tide for all sellers on the platform. If you have any questions about Amazon policy and compliance, please reach out to Goat Consulting to see how we can help. This post will cover an overview of the Manage Your Compliance tool, how to use the compliance reference guide for known compliance requirements, and how to submit requested compliance documents.