Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
Amazon Brand Referral Bonus
Amazon Brand Referral Bonus program can be helpful for Amazon sellers who are driving external traffic. Previously if you had a large audience on your website, email list, or social media it could be difficult to measure the success of your advertising campaigns that were sending external traffic. This program provides an incentive to all brand-registered sellers to drive external traffic to Amazon. If all of your traffic is from within Amazon, this program will not be relevant to your business. Below we will cover what the Amazon brand bonus is, how to use it, who is qualified and what companies it may be helpful for.