Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
The GTIN – the Number Behind the Barcode – Was Developed 50 Years Ago and Transformed the Global Economy
GS1 US celebrated the 50th anniversary of the GTIN on March 31st, 2021. Since 1971, the GTIN has revolutionized commerce. GTIN stands for Global Trade Item Number and is the product identification number encoded into the ubiquitous UPC barcode. It has become one of the most important supply chain standards in history and a critical tool in the modern-day retail toolbelt.
How to Reclaim an Incorrectly Assigned Product ID, UPC, EAN on Amazon.com
If you are an Amazon seller or brand who owns a product ID and find that your registered product ID has been incorrectly assigned or used fraudulently by another seller to sell a different product, follow the steps below to request that the Product ID be released from the incorrect ASIN so that it can be used to sell the product you have assigned it to.
How to Change a Product ID, UPC or EAN of an Existing Listing or ASIN on Amazon.com
Accurate Product ID assignment in the Amazon marketplace is critically important. Inaccurate product ID assignment can lead to issues related to fulfillment and merchandising (product detail page display). If a product has been set up with an inaccurate Product ID, follow the steps below to request that the Product ID assignment is updated.