Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
Amazon Marketing Tips for Black Friday and Cyber Monday
Black Friday is an important day for any business. Historically, deals were only offered one day in-store, not online. In recent years, stores have begun to roll out their sales early and offer deals online. In 2020, 100 million people shopped online on Black Friday, looking for the best sales(Source). Amazon is the #1 retailer in the US, making Black Friday and Cyber Monday very important days for the company.