Amazon introduced a new type of sponsored brands advertising available for any brand registered seller called Amazon Sponsored Brands Video Ads. Amazon Sponsored Brands Video Ads are an effective way for sellers to deliver their message/selling points to consumers, increase traffic to their listings, and diversify their advertising.
Sponsored Display is a self-service display advertising solution. Sponsored Display advertising allows businesses to reach and reengage audiences on and off Amazon, across multiple devices. Unlike Sponsored Brands and Sponsored Products that rely on keyword targeting, Sponsored Display advertising use Amazon's first-party shopping insights to reach audiences at each stage of the shopping journey.
On March 17th, Amazon announced to third-party sellers they have temporarily disabled inbound FBA shipment creation for non-essential items to Amazon Fulfillment Centers due to increased online shopping demand from COVID-19 until April 5th, 2020. Sellers and Vendors should investigate if their products are affected by this new policy and review the different Amazon selling business models and explore seller fulfilled options including merchant fulfilled for sellers and direct fulfillment for vendors in order to keep in stock for products.
You go on to a product listing and it says “Sorry we couldn’t find that page. Try searching or go to Amazon’s home page.” with a cute dog and a link to meet the dogs of Amazon. The product listing has been removed as Amazon is investigating a potential violation of it’s policies With COVID-19, Amazon is increasing the enforcement of product listings that violate policies in order to ensure that Amazon customers are receiving authentic, fairly priced, and safe products. Having product listings down means the product is unavailable to customers which means lost sales and inventory being effectively stuck at Amazon fulfillment centers until the issues are resolved. This post outlines the steps sellers can take if they find that their product listing has been marked as restricted on Amazon. Following these steps will help authentic sellers reinstate product listings.
When a company is first approaching the idea of selling on Amazon.com, the decision can be very daunting. Should they sell 1st party to Amazon? Should they sell 3rd party on Amazon? What is the best Amazon business model and how can a company protect its brand while serving its customer’s growing needs? In the post, we will cover the different business models while explaining Pros and Cons to each,
Amazon has offered Frustration-Free Packaging since 2008 to remove the irritation people felt when trying to unwrap their order.
The company teamed up with several manufacturers—such as Belkin, Hamilton Beach, Logitech, Fisher-Price, and more. Together, they applied the necessary mechanics to Amazon’s packaging that was able to remove excess, redundant materials while ensuring the full damage-protection of the ordered products.
Amazon Display Advertising provides ad placements and retargeting tools beyond what is currently available through the standard Amazon Advertising Sponsored Product and Brand Display tools. This article will cover, the different components of Amazon Display Advertising, the costs of the service and who the service is available too.
There is a new feature for Amazon Sellers and Vendors called Dynamic Bidding and adjust spend options which is a tools for Sponsored Product Campaigns that allows sellers to better align advertising goals with keyword bidding options. As Amazon continues to build out features in the Amazon Advertising program, Sellers and Vendors have greater control and options over adverting. The new bidding options now include: ‘Dynamic bids - down only’, ‘Dynamic bids - up and down’ and ‘Fixed bids’. They also offer the ability to adjust the % likelihood of advertisement placement for the Top of search (fist page), product pages, and rest of search for Sponsored Product Campaigns.
