Amazon Product Listing Optimization & How-To Guides
This is the Amazon merchandising and product listing optimization section of the Goat Consulting blog, where we cover how product listings, images, A+ Content, variation families, and Storefronts actually work from a seller's point of view. You'll find practitioner-written guides on writing product titles and bullets, building parent-child variations, designing A+ Content that converts, setting up an Amazon Storefront, and handling Amazon's product image requirements. Every post is written by a member of our team who has built and maintained catalogs for brands across dozens of product categories, so you get both the how and the why.
Most sellers land here while trying to fix a specific listing problem or launch a new catalog, so the posts below are meant to be read as a working reference as your catalog grows. If you'd rather have the Goat Consulting team build and maintain your Amazon catalog for you instead of doing it in-house
How to Drive Traffic to Amazon Listings Without Amazon Ads
This post will cover how sellers can drive traffic to Amazon listings without Amazon Ads. Amazon offers multiple tools and resources that sellers can utilize to increase the viewability and traffic their products get such as merchandising techniques, promotions, and off-platform marketing. Let’s face it, Amazon Ads can be expensive. Lucky for Amazon sellers, there are a suite of resources to drive traffic to Amazon listings without spending any money on Ads. When sellers take advantage of the resources available, not only will customers be able to find their products more efficiently, but they will also be able to fully understand the value points that each product provides. If you can drive traffic and convert it to sales without the cost of spending on Amazon Ads, you will have a more profitable selling experience. This post will show you how to drive traffic to Amazon listings without Amazon Ads by best practices from merchandising, promotions, and sending traffic outside of Amazon to your listings.
Amazon Posts
Amazon Posts is an incredible Amazon Merchandising tool to showcase your products and capture the attention of potential Amazon customers. In this blog post, I will explain what Amazon Posts is, how to use it and how posts can increase brand visibility and engagement. For Brand Registered Amazon sellers, Amazon Posts offers increased brand visibility on the platform, allowing you to stand out against intense competition. For Amazon, incorporating Amazon Posts has lead to an improved customer experience by offering customers more visual and engaging content. Amazon Posts can boost sales by encouraging customers to explore brand’s curated feed. This lets customers discover new brands and products, learn more about products, increasing their satisfaction and loyalty. Amazon Sellers face limited brand exposure and struggle to differentiate themselves if they don’t use Amazon Posts. Without Posts, customers may miss out on discovering exciting new brands and products, limiting their shopping experience on Amazon. This blog post will what Amazon Posts are, How to Create them, Post Metrics and Best Practices.