This post will cover how sellers should prepare for Amazon’s Big Spring Sale event 2026 and best practices to maximize sales during the 7-day window. Launched in 2024, this is a yearly promotional event that takes place in March, giving brands the opportunity to showcase and promote products to potential shoppers. This event window is great for shoppers who are looking to purchase products at a discounted price from categories like Outdoor & Garden, Home, Beauty & Fashion, Pets, Travel, and other seasonal categories. In this blog post, we will cover what the Amazon Big Spring sale is and how to set up promotions and advertising campaigns to capture increased customer demand during the event window.