Liz Carson
Account Manager
About Liz Carson
Liz Carson is an Account Manager at Goat Consulting, a Minneapolis-based Amazon consulting agency that helps brands and manufacturers sell on the Amazon marketplace. As an Account Manager, Liz works directly with clients to improve their Amazon presence through a comprehensive strategy that incorporates increasing sales, mitigating risk, reducing costs, and solving problems specific to each client's business.
Liz's approach to account management starts with understanding the client's products and market. She performs detailed product and market research to identify how consumers perceive a product, how competitive the category is, and where opportunities exist for growth. This research informs every recommendation she makes, from pricing strategy to listing optimization to advertising positioning. Rather than applying a one-size-fits-all approach, Liz takes the time to understand each client's unique category, competitive landscape, and business goals.
In her role, Liz manages a wide range of responsibilities across the Amazon platform. She works on product listing creation and optimization, including writing and refining titles, bullet points, descriptions, and A+ content. She manages Amazon Advertising campaigns, working through keyword selection, bid strategy, and campaign structure. She researches and implements strategies for increasing product reviews, managing pricing adjustments, and improving overall account health. She also advises clients on Amazon-specific policies and best practices to keep their accounts in good standing.
Liz is the kind of account manager who digs into the details of your product category and your specific Amazon challenges before recommending a path forward. She's committed to helping clients understand not just what needs to change on Amazon, but why those changes matter for their business.
Amazon Areas of Expertise
Liz thrives in the following areas for helping brands and maufactures on Amazon:
Credentials & Background
Education - University of Minnesota, Carlson School of Management
Role - Account Manager at Goat Consulting
Amazon Certifications - Amazon Sponsored Ads Certification, Amazon Sponsored Ads Advanced Certification, Amazon Ads Foundations Certification, Amazon Ads Campaign Planning Certification, Amazon Ads Retail Certification, Amazon Ads Advanced Retail Certification, Amazon Video Ads Certification, Amazon Marketing Cloud Certification, Amazon Ads Campaign Optimization Certification, Amazon DSP Certification, Amazon DSP Advanced Certification
Posts by Liz
Client Results
At Goat Consulting, Liz has led client success across a wide range of product categories. While every client's situation is different, here are some examples of the results Liz has accomplished:
Riedell Skates - Eric cleaned up the messy third-party distribution merchandising and product ID actions of Riedell Skates distribution and helped grow thier Seller Central sales through merchandising and Amazon Ads
Reach International Outfitters - Through a full-funnel merchandising and Amazon Ads, comprehensive strategy, we were able to increase Return on Ad Spend (RoAS) from 4.04 to 10.8 and increase new-to-brand customers by 52% between February and 2025 and May 2025.
WNL Products - WNL Products achieved sales growth while maintaining active product listings with a foundation of Amazon policy risk mitigation and resolution.
Connect with Liz
If you're a brand or manufacturer looking for help managing your Amazon account and want to work with someone who digs into your product research and market positioning before making recommendations, reach out through the contact form to speak to Liz Carson.