Eric Sutton

Operations Manager

About Eric Sutton

Eric Sutton is the Operations Manager at Goat Consulting, a Minneapolis-based Amazon consulting agency that helps brands and manufacturers sell on the Amazon marketplace. Eric has been with Goat Consulting since 2016 and has grown from Account Manager to leading the operations team that manages client accounts day-to-day.

Eric's role at Goat Consulting is hands-on. He leads the account management team in executing best practices across every part of selling on Amazon, including keyword and market research, product listing creation and optimization, Amazon Advertising campaign management, and managerial reporting. He works directly with clients ranging from small brands to large manufacturers, and he's the person making sure the work gets done right at the account level.

Before joining Goat Consulting, Eric worked in marketing and business development, including a role as a Recruiter at Insight Global and as a Marketing Development Associate at Brimacomb & Associates. That background in business development and client-facing work translated naturally into Amazon account management, where understanding a client's business, goals, and competitive landscape is just as important as knowing how Seller Central works.

Eric graduated from the University of St. Thomas in St. Paul, Minnesota with a degree in Marketing Management and Business Administration. He's the kind of account manager who takes the time to understand your products, your category, and your specific challenges on Amazon before recommending a path forward.

Amazon Areas of Expertise

Eric will help you understand the best strategy for your Amazon account and take action. He has a deep understanding in the following areas:

• Amazon Account Strategy & Management (Seller Central and Vendor Central)

• Amazon Account Setup and Brand Registration

• Amazon Advertising Strategy

• Amazon Compliance - account and product reinstatement

• Amazon product listing setup, optimization, and Product ID organization

Credentials & Background

• Education - University of St. Thomas, St. Paul, MN — Degree in Marketing Management and Business Administration

• Role - Operations Manager at Goat Consulting

• Prior Experience - Recruiter at Insight Global; Marketing Development Associate at Brimacomb & Associates

• Amazon Certifications - Amazon Sponsored Ads Certification, Amazon Sponsored Ads Advanced Certification, Amazon Ads Foundations Certification, Amazon Ads Campaign Planning Certification, Amazon Ads Retail Certification, Amazon Ads Advanced Retail Certification, Amazon Video Ads Certification, Amazon Marketing Cloud Certification, Amazon Ads Campaign Optimization Certification, Amazon DSP Certification, Amazon DSP Advanced Certification

Posts by Eric

• How to Increase Amazon FBA Storage Capacity in 2025

• Supply Chain by Amazon: From Manufacturer to FBA

• Amazon Brand Metrics Guide: Measure and Improve Brand Performance

• Amazon A/B Split Testing Using Manage Your Experiments (MYE)

• Selling on Walmart With Amazon FBA Inventory

• Amazon Bullet Point Policy Compliance

• How to Write an Effective Amazon Appeal to Reinstate Product Listing

• GS1 US Launches New Verified by GS1 Search Database Interview

• How to Fix a Down Amazon Listing With GTIN UPC Issue

Client Results

At Goat Consulting, Eric has led account strategy and implementation for clients across a wide range of product categories. While every client's situation is different, here are some examples of the kinds of outcomes the team has helped deliver:

• Riedell Skates - Eric cleaned up the messy third-party distribution merchandising and product ID actions of Riedell Skates distribution and helped grow thier Seller Central sales through merchandising and Amazon Ads

• Reach International Outfitters - Through a full-funnel merchandising and Amazon Ads, comprehensive strategy, we were able to increase Return on Ad Spend (RoAS) from 4.04 to 10.8 and increase new-to-brand customers by 52% between February and 2025 and May 2025.

• WNL Products - WNL Products achieved sales growth while maintaining active product listings with a foundation of Amazon policy risk mitigation and resolution.

Connect with Eric

If you're a brand or manufacturer looking for help managing your Amazon account, or if you want to talk through your Amazon strategy with Eric Sutton, someone who's spent 8+ years in the platform managing accounts for companies across every product category, reach out through the contact form.