Mike Gray

Account Manager

About Mike Gray

Mike Gray is an Account Manager at Goat Consulting, a Minneapolis-based Amazon consulting agency that helps brands and manufacturers sell on the Amazon marketplace. Mike champions the success of Goat Consulting's clients by increasing sales, mitigating risk, and reducing cost.

Mike's approach to account management is grounded in attention to detail. He works with clients to make sure their entire product catalog on Amazon is retail-ready, properly merchandised, and optimized for the platform. This attention extends beyond listing copy and images to the operational side of selling on Amazon, where Mike brings deep expertise in FBA fulfillment costs and supply chain strategies. He understands that managing a successful Amazon presence requires both careful content execution and thoughtful logistics planning.

Before joining Goat Consulting, Mike worked in customer service and sales environments where he developed an appreciation for how operations and customer experience connect. As a Customer Service Representative at Municipal Parking Services, he gained experience ensuring compliance and meeting customer needs in a fast-paced environment. At Johnson Brothers, Mike worked in sales and distribution, where he gained firsthand appreciation for customer experience through merchandising in retail settings. That retail background gives him insight into how products are presented and discovered by customers in the real world, which directly informs how he approaches Amazon catalog management.

Mike's experience across customer service, retail merchandising, and logistics has shaped how he thinks about the account manager's role at Goat Consulting: making sure every detail is correct, every product is positioned to convert, and every client's supply chain runs efficiently.

Amazon Areas of Expertise

Mike has a deep undertstanding in the following areas on Amazon including:

• Amazon Account Strategy & Management

• Amazon Account Setup and Brand Registration

• Amazon Advertising Strategy

• Amazon Merchandising

• Amazon Compliance and Policy

Credentials & Background

• Education - University of St. Thomas, St. Paul, MN

• Role - Account Manager at Goat Consulting since 2019

• Prior Experience - Customer Service Representative at Municipal Parking Services (compliance and customer success), Sales and Distribution at Johnson Brothers (retail merchandising and customer experience)

• Amazon Certifications - Amazon Sponsored Ads Certification, Amazon Sponsored Ads Advanced Certification, Amazon Ads Foundations Certification, Amazon Ads Campaign Planning Certification, Amazon Ads Retail Certification, Amazon Ads Advanced Retail Certification, Amazon Video Ads Certification, Amazon Marketing Cloud Certification, Amazon Ads Campaign Optimization Certification, Amazon DSP Certification, Amazon DSP Advanced Certification

Posts by Mike

• Amazon Seller Review Combining Variation Policy

• Requirements to Enroll Your Brand in Amazon Brand Registry

• Amazon FBA Packaging Requirements for Sharp Products

• Amazon Premium A+ Content on Seller Central

• Amazon Sponsored Brands Video Builder

• Amazon Storefront

• Ships in Product Packaging Program

• Amazon Shoppable Collection for Sellers

• Selling Bikes on Amazon Policy Requirements

• Complete Amazon Video Requirements 2024

Client Case Study Results

Mike has managed Amazon accounts for clients across a wide range of product categories at Goat Consulting. Here are some examples of the team's work:

• Airborne Athletics Case Study - Increased sales through pairing merchandising best practices with targeted Amazon Ads

• WNL Products - WNL Products achieved sales growth while maintaining active product listings with a foundation of Amazon policy risk mitigation and resolution.

• Reach International Outfitters - Through a full-funnel merchandising and Amazon Ads, comprehensive strategy, we were able to increase Return on Ad Spend (RoAS) from 4.04 to 10.8 and increase new-to-brand customers by 52% between February and 2025 and May 2025.

Reach out to Mike Gray

If you're a brand or manufacturer looking for help managing your Amazon catalog, optimizing your product content, or reducing FBA fulfillment costs through smarter supply chain strategy, reach out through the contact form. Mike brings attention to detail and retail experience to every account he manages.