Reed Thompson
CEO & Co-founder, Goat Consulting
About Reed Thompson
Reed Thompson is the CEO and co-founder of Goat Consulting, a Minneapolis-based Amazon consulting agency that helps brands and manufacturers grow their sales on the Amazon marketplace. Reed co-founded Goat Consulting in 2016 with Will Tjernlund, and since then the firm has worked with companies ranging from small brands to publicly traded manufacturers across a wide range of product categories.
Reed graduated from the University of Minnesota Carlson School of Management with degrees in Entrepreneurship and International Business. Before starting Goat Consulting, Reed spent 7 years at Target Corporation in multiple Executive Team Lead roles, where he managed teams of up to 80 people in Minneapolis-area stores doing significant annual revenue. That experience in merchandising, logistics, and customer experience gave Reed a foundation in how retail operations actually work at scale, which directly informs the way he approaches Amazon strategy for Goat Consulting's clients today.
After Target, he launched his own Amazon FBA multi-channel ecommerce store, which gave him firsthand seller experience before transitioning into consulting full-time, helping small businesses launch on Amazon.
At Goat Consulting, Reed focuses on the operational side of the business, including hiring and training the team, setting client strategy, and working directly with clients on account management, compliance issues, and growth planning. He's the kind of consultant who wants to understand your products, your problems, and your goals before recommending a path forward.
Areas of Expertise
Reed has a deep understanding of:
Amazon Account Strategy & Management (Seller Central and Vendor Central)
Multi-Channel E-Commerce Strategy using Amazon fulfillment to expand to other marketplaces
Background & Credentials
Experience, training, and credentials for Reed Thompson:
Education: University of Minnesota, Carlson School of Management — Degrees in Entrepreneurship and International Business
Prior Experience: 7 years at Target Corporation, multiple Executive Team Lead roles managing teams of up to 80
Founded: Goat Consulting, 2016 (with Will Tjernlund)
Experience: Experience since working hands-on Amazon account management across Seller Central, Vendor Central, and Amazon Advertising
Certifications: Amazon Sponsored Ads Certification, Amazon Sponsored Ads Advanced Certification, Amazon Ads Foundations Certification, Amazon Ads Campaign Planning Certification, Amazon Ads Retail Certification, Amazon Ads Advanced Retail Certification, Amazon Video Ads Certification, Amazon Marketing Cloud Certification, Amazon Ads Campaign Optimization Certification, Amazon DSP Certification, Amazon DSP Advanced Certification, Twitch Advertising Certification
Linkedin: Connect with Reed Thompson
Posts by Reed
Here are posts written by Reed Thompson:
Amazon Sellers Save Money and Protect Account Health with Veeqo
Goat Consulting Offering Amazon Marketing Cloud Services for Clients
Improve Customer Service on Amazon With Customer Service Insight
Client Results
At Goat Consulting, Reed has led account strategy for clients across a wide range of product categories. While every client's situation is different, here are some examples of the kinds of outcomes the team has helped deliver:
Reach International Outfitters - Through a full-funnel merchandising and Amazon Ads, comprehensive strategy, we were able to increase Return on Ad Spend (RoAS) from 4.04 to 10.8 and increase new-to-brand customers by 52% between February and 2025 and May 2025.
Minor Decliner - Reed helped with the strategy that led to year-over-year growth through continious merchandising and Amazon ads optimization.
WNL Products - WNL Products achieved sales growth while maintaining active product listings with a foundation of Amazon policy risk mitigation and resolution.
Connect With Reed
If you need help with your Amazon account or strategy, or want to talk tthrough your situation with someone who’s managed hundreds of accounts, reach out through the contact form below.