The Amazon Climate Pledge Friendly badge program is a way for Vendors and Sellers on Amazon to be featured more prominently when products are certified by trusted third-party (and Amazon’s own) certification companies that meet sustainability standards and help preserve the natural world. Sellers on Amazon are incentivized to build products and packaging that are sustainable for the planet by rewarding these products with a special Amazon Climate Pledge Friendly badge in the search results page, a dedicated section outlining the sustainability efforts in the product listing page, and featured in the Climate Pledge Friendly section of the store. This program is another step in Amazon’s Sustainability efforts and The Climate Pledge, a commitment by Amazon to building a sustainable business and to be net-zero carbon across their business by 2040, 10 years ahead of the Paris Agreement.
Why Amazon Sellers and Vendors Should Enroll Products into the Amazon Climate Pledge Friendly Program
Aside from helping reduce the impact on the environment when your products are sold in a sustainable manner, there are Amazon selling benefits to enrolling products into the Amazon Climate Pledge Program including a special Amazon Climate Pledge Friendly badge in the search results page on your product listing, a dedicated section on the product listing page outlining the sustainability efforts, and a featured section in the Climate Pledge Friendly section of the Amazon store. Creating sustainable products can result in increased sales and higher brand loyalty. In a study from 2019, more than 80% of survey participants said they felt it was ‘important or extremely important’ for companies to design environmentally conscious products.
Amazon Climate Pledge Friendly Badge - Increased Search Term Result Clicks
Example of Search Results Page showing Amazon Climate Pledge Friendly Badge and Certification List
Once your product is enrolled in the Amazon Climate Pledge Friendly program, you receive a badge on the search results, calling out that the product meets the certification of one or more of the certifications of Climate Pledge Friendly. Given two comparable product listings, a search results call out in the form of a badge that can increase the conversion of a customer searching a generic product search and selecting your environmentally friendly product over a competitor.
Climate Pledge Friendly Section on Product Listing Page - Increased Sales Conversion
Example of Climate Pledge Friendly above the fold
Once a customer is on your Climate Pledge Friendly enrolled product listing, they can see this call out in two sections. First, above the fold, potential customers see that this product is enrolled in the Climate Pledge Friendly program. If a customer wants to learn more about this program, they can click that badge, which brings them further down the page to the Climate Pledge Friendly section detail of the product listing page.
Example of Climate Pledge Friendly section on Product Listing Page
The Climate Pledge Friendly detail section within the product listing page tells customers more about the Climate Pledge Friendly program, as well as outlining the specific certifications that this product is a part of. This Cottonelle product is certified with The Forest Stewardship Council meaning they are certified products that support responsible forestry, helping keep forests healthy for future generations.
What Certifications Qualify For the Amazon Climate Pledge Friendly Program
There are many certifications currently available for the Amazon Climate Pledge Friendly program, with a commitment to grow the program and add additional certification companies. Amazon has selected a wide variety of certifications from governmental agencies, non-profits, and independent laboratories. Amazon’s focus has been on certifications that are reputable, transparent, and have a focus on preserving the natural world. Not all of these certifications are applicable to every product. Here is an overview of the current certifications:
Bluesign - products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production
Carbon Trust Reducing CO2 - products reduce their carbon footprint year after year. Certified by the Carbon Trust
Carbon Fund Carbonfree Certified - offset carbon emissions with reduction projects that are created through your product’s footprint
Cradle to Cradle Certified - products made certified to have a safer, more sustainable products made for the circular economy.
UL Ecologo Certification - products and packaging are certified for reduced environmental impact.
ENERGY STAR Most Efficient - Highest efficient and maximum carbon reduction products.
Green Electronics Council EPEAT - products that create environmentally preferable electronics
Fairtrade - products that pay substantial prices, not below market price and address the injustices of conventional trade
Forest Stewardship Council - products that comply with the principles and criteria of the FSC mission and vision. The 'Checkmark and Tree' logo, the name 'Forest Stewardship Council', the initials 'FSC', and the brandmarks 'Forests For All Forever' are trademarks owned by Forest Stewardship Council A.C.
Global Organic Textile Standard - products that comply with the comprehensive rules for ecological and socially responsible textile production standards in the textile supply chain
Green Seal - products have reduced climate and environmental impacts
Oeko-Tex Made in Green - textiles tested for harmful substances and which have been manufactured under sustainable and socially responsible conditions
Rainforest Alliance - a certification that signifies a positive change in the world with sustainable farming methods that improve farmers livelihoods and mitigate negative climate change
Textile Exchange Standards
Responsible Wool Standard - products that address the welfare of sheep and the land they graze on
Organic Content Standard 100 - textiles made with at least 95% organically grown materials
Recycled Claim Standard 100 - textile exchange certification where products are at least 95% recycled content
Recycled Claim Standard Blended - products that use at least 5% recycled material
Global Recycled Standard - products are made with at least 50% recycled content and meet social, environmental, and chemical requirements
If you are a certification organization, Amazon has an interest in working with you, you can reach out to Amazon to apply for partnership.
Compact By Design - Amazon Packaging Certification
Compact By Design is Amazon’s own certification program to create more efficient packaging that reduces excess air and water with less packaging that makes it more efficient to ship. At the scale that Amazon ships products, small changes in packaging across their platform can result in huge reductions in carbon emissions.
How to Qualify for Compact By Design Amazon Package Certification
Amazon uses a best in class “unit efficiency” threshold, which is specific for different categories. If you want your products to qualify for this program, it must be more efficient (lower efficiency value) than the following category threshold values. Here is the formula to
Compact by Design Unit Efficiency formula
In order to see if your product qualifies for the Compact By Design, multiply your product’s length, width, and height. If your product is a multi-pack, divide the product by the number of units in the product. Then multiply by the weight of your product (if the product is a multi-pack, divide by the number of units). Now, compare the product’s unit efficiency with the category threshold values. If your product’s unit efficiency is less than the threshold, your product qualifies.
How to Get the Climate Pledge Friendly Badge Label for Certified Products
Now that you have established that your product qualifies for the Climate Pledge Badge, you might be wondering, how do I tell Amazon this? In order to enlist your products and share that your products qualify for the Climate Pledge Friendly Badge Label is to visit Seller Central Help (if you are a seller on Seller Central) or Vendor Central Support (if you are a vendor on Vendor Central) and contact Amazon regarding the program. Note that you must be brand registered to qualify for this program.
If you have any questions about the Amazon Climate Pledge Friendly program, please reach out. Goat Consulting is proud to help brands and manufacturers that take efforts to reduce environmental impacts.
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