Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
Tips Using Amazon’s Product Opportunity Explorer - Amazon Search Term and Competitor Research
Amazon released a new market research tool named Product Opportunity Explorer in November 2021. This market research tool is available in beta to Seller Central users. During Amazon Accelerate 2021, Amazon mentioned that they recognized Seller’s needs for the more impactful and actionable search term and competitor research data. The tool is designed to expand on the search term and competitor research that was initially made available in the Brand Analytic tool (Amazon Seach Terms, Repeat Purchase Behaviour, Purchase Behavior).
Amazon’s FCC Radio Frequency Compliance Attribute Device Listings Policy on Amazon
This post focuses on how to comply with Amazon’s FCC Radio Frequency Compliance Attribute Device Listings Policy on Amazon, if you have radio enabled devices you will now have to fill out an FCC Radio Frequency Emission Compliance attribute. On February 1st, 2021, Amazon announced that there would be new compliance measures in place for radio frequency device listings on Amazon.com at the end of February 2021. You will want to comply with this measure to improve your product listing and ensure all necessary information is available to Amazon. Providing as much information as you can is also helpful to your Amazon customers. If you do not update your listings to comply with this new policy, your performance on Amazon could suffer. You could risk having your listing taken down and lose out on sales. This post will outline what has changed and what measures you may have to take to ensure your listings are adhering to these compliance measures.
Why A+ Content is Important and How to Create A+ Listings on Amazon
Amazon’s A+ content is very important to optimizing your listing and converting sales. This section of your product listing allows you to add more information regarding your product. You can include comparison charts, lifestyle photographs, your brand story, and more. Product descriptions are helpful, but A+ listings create a unique experience for the customer. Understanding why A+ content is important and how to make an A+ listing could be the deciding factor for a customer to buy your product.