Amazon released a new market research tool named Product Opportunity Explorer in November 2021. This market research tool is available in beta to Seller Central users. During Amazon Accelerate 2021, Amazon mentioned that they recognized Seller’s needs for the more impactful and actionable search term and competitor research data. The tool is designed to expand on the search term and competitor research that was initially made available in the Brand Analytic tool (Amazon Seach Terms, Repeat Purchase Behaviour, Purchase Behavior).