This white paper is an introduction to selling on the Amazon.com Marketplace. It discusses what the Amazon Marketplace is, how customers shop on the platform, competition for the Buy Box and the different business models for selling on Amazon.com.
Recently Amazon.com has treated their investors well, turning out large profits and great ROI. But in this latest quarter, Amazon's profits fell short of what Wall Street analysts had predicted. When the company’s financials came out for the quarter the company's stock value fell 5%.