Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
Improve Amazon Negative Customer Experience NCX Voice of Customer
This post covers how to Improve Amazon Negative Customer Experience NCX Voice of Customer. The Voice of the customer is a page on Amazon Seller Central that outlines customer health experience. It is a dashboard where you can view feedback from your customers, and then consider how you can use that to improve your products and listings. This is an important page for Amazon sellers as it communicates important feedback from customers for sellers to improve products or product listings on Amazon. This program allows Amazon customers to provide feedback to sellers so they also have an improved experience on Amazon. When sellers properly review and act on the NCX and Voice of Customer feedback, they can improve their product, the experience of their customer, and their sales on Amazon. If the Amazon Negative Customer Experience is ignored, sellers can risk more customers having bad experiences, customers leaving bad reviews, their listings getting removed or even losing their ability to sell on Amazon. This post will outline what the voice of the customer dashboard is, explain Customer Experience (CX) health and Negative Customer Experience (NCX), and outline what you can do to review and improve these metrics.