Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
Amazon Accelerate 2025 Recap
This year’s Amazon Accelerate 2025 brought together 1000s of selling partners to Seattle for three full days of learning, launches, and connections. The major theme this year was similar to last year's, reaffirming the huge role AI will play in the marketplace and selling moving forward. Here is a short 3-day recap that covers anything and everything that was interesting at Amazon Accelerate 2025.
Predictions and Best Practices for Amazon Sellers in 2025 from Industry Experts
As 2024 comes to an end, we are looking towards next year and have compiled a from industry experts for tips and best practices for Amazon sellers in 2025. Every year Amazon continues to change in order to provide the best experience for Amazon customers. As sellers, it is important to be on top of these changes in order to be on top of how to best reach customers. These predictions, tips, and best practices cover a wide range of topics from risk mitigation, marketing, advertising, merchandising, promotions, research, and fulfillment. Tell us if any of these topics resonate with you or if you want to have the Goat Consulting team help you get ahead in 2025 and beyond.
Increase Restock Limit with FBA Capacity Management System
Amazon has announced a new and improved FBA capacity management system to help sellers manage their Fulfilled by Amazon (FBA) inventory. The new capacity manager is designed to give sellers greater capacity limits, more control, and visibility over their inventory and supply chain. The easiest way to keep sales consistent is by consistently being in stock. Not only will it drive more sales but it will also make it easier to plan your cash flow in the future. Lastly, by managing your inventory correctly you will save money by not overpaying for storage fees.
Sign Up for Amazon Buy with Prime To Grow Your DTC Business
This blog post covers a new way to grow your direct-to-consumer (DTC) business: Buy with Prime. Buy with Prime empowers merchants to grow their DTC online store by providing shoppers fast, free shipping with transparent delivery times, free returns on eligible orders, and a seamless checkout experience millions of shoppers know and trust. Goat Consulting is proud to be a Buy with Prime Agency Partner and in this post we will cover what Buy what Prime is, Buy with Prime Requirements and how it can grow your DTC business.
How to Sign Up for Amazon FBA
This post covers the topic of how to sign up for Amazon FBA (fulfillment by Amazon) and get started in outsourcing your order fulfillment activities. Amazon sellers who are currently merchants fulfilling Amazon orders, or brands and manufacturers that have not sold on Amazon will find this post helpful. Amazon customers expect a reliable shipping experience, and utilizing a best in class tool like Amazon FBA can give your business a competitive advantage by offering free Prime shipping to Amazon customers and outsourcing a task that is likely not a part of your core business. Failing to properly fulfill orders, shipping damage, or lost packages can result in Amazon customers not continuing to repurchase from your brand.
Fulfill Orders Outside of Amazon with FBA Multi-Channel Fulfillment
An important function of Fulfillment by Amazon for Amazon Sellers is to understand how to fulfill orders outside of Amazon with FBA Multi-Channel Fulfillment (MCF). For brands and manufacturers, order fulfillment can be a challenge. Your core competency might be in manufacturing or marketing your product; but very few brands and manufacturers are experts in shipping and fulfillment. This is where Amazon FBA Multi-Channel Fulfillment can really help, as sellers can fulfill orders from outside of Amazon using their Amazon FBA inventory. Customers expect orders to have fast, reliable shipping. When order fulfillment is not up to par, it can lead to poor customer satisfaction. On the flip side, if the order is delivered quickly, you can win a lifelong customer. Multi-channel fulfillment through FBA can take the workload out of shipping each individual order and turn the order fulfillment process digital and outsource the work to the experts at Amazon for order fulfillment.
Improve Amazon Negative Customer Experience NCX Voice of Customer
This post covers how to Improve Amazon Negative Customer Experience NCX Voice of Customer. The Voice of the customer is a page on Amazon Seller Central that outlines customer health experience. It is a dashboard where you can view feedback from your customers, and then consider how you can use that to improve your products and listings. This is an important page for Amazon sellers as it communicates important feedback from customers for sellers to improve products or product listings on Amazon. This program allows Amazon customers to provide feedback to sellers so they also have an improved experience on Amazon. When sellers properly review and act on the NCX and Voice of Customer feedback, they can improve their product, the experience of their customer, and their sales on Amazon. If the Amazon Negative Customer Experience is ignored, sellers can risk more customers having bad experiences, customers leaving bad reviews, their listings getting removed or even losing their ability to sell on Amazon. This post will outline what the voice of the customer dashboard is, explain Customer Experience (CX) health and Negative Customer Experience (NCX), and outline what you can do to review and improve these metrics.
5 Most Important Reports for Amazon Sellers
This article covers the 5 most important reports for Amazon sellers. Amazon provides many different reports across a wide variety of business aspects. Given the amount of reporting that is available it can be challenging to identify which information is important to your business. Focusing on the few key performance metrics and analyzing historical data; insights can be made and actions can be taken from identifying issues and doubling down on what is working. Goat Consulting builds out managerial strategy reports for our clients in order to track Amazon KPIs and report to our clients the important metrics to reach our clients desired goals.
Amazon Remote Fulfillment with FBA Auto Enrollment in NARF
There are some exciting updates around the Amazon Remote Fulfillment with FBA Auto Enrollment in NARF (North America Remote Fulfillment) program. Before we get into the details, you might be wondering, “What is Amazon Remote Fulfillment?” Amazon Remote Fulfillment is a Fulfillment by Amazon (FBA) service that is an option for Amazon sellers to create offers on Amazon Canada and Amazon Mexico using their Amazon US FBA inventory. This program is a simple way to reach Amazon customers across North America without requiring to have a physical presence and inventory warehoused in each country.
Requirements to Enroll Your Brand in Amazon Brand Registry
There are a variety of requirements to enroll your brand in the Amazon Brand Registry. Enrolling in Amazon’s Brand Registry service is crucial if you have a Seller Central or Vendor Central account. Brand Registry protects your brand and unlocks valuable tools that help establish brand credibility and build brand loyalty. This article explains what Brand Registry is, the benefits it provides, the enrollment requirements, and the steps to enroll your brand.