Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
GS1 US Publishes Barcode Capabilities Test Kit, Interview with Senior VP Carrie Wilkie
GS1 US has announced a goal of transitioning the industry from 1D Barcodes to 2D Barcodes by the year 2027. GS1 recently released an article that includes comments from Walmart and P&G, that details how the retail industry will be updating product packaging by 2027 with new 2D barcodes that carry more data – not only providing consumers with unlimited product details (sustainability, ethical sourcing, ingredients etc.), but also retail players with greater supply chain visibility. In order to prepare retailers for this transition, GS1 US has released a “Barcode Capabilities Test Kit” to help businesses understand what the transition will look like for their business.
How to Reclaim an Incorrectly Assigned Product ID, UPC, EAN on Amazon.com
If you are an Amazon seller or brand who owns a product ID and find that your registered product ID has been incorrectly assigned or used fraudulently by another seller to sell a different product, follow the steps below to request that the Product ID be released from the incorrect ASIN so that it can be used to sell the product you have assigned it to.