GS1 US celebrated the 50th anniversary of the GTIN on March 31st, 2021. Since 1971, the GTIN has revolutionized commerce. GTIN stands for Global Trade Item Number and is the product identification number encoded into the ubiquitous UPC barcode. It has become one of the most important supply chain standards in history and a critical tool in the modern-day retail toolbelt.
This post covers Amazon Product ID and the UPC GTIN listing requirements. The Global Trade Identification Number is the core product identifier on Amazon.com. The Product ID plays a key role in how your product is identified and protected on Amazon.com. For this article Goat Consulting had the privilege of speaking directly with Michelle Covey, Vice President of Partnerships at GS1 US about GTIN usage on Amazon.com.
