Goat Consulting News & Insights
This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.
Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.
Amazon Product ID UPC GTIN Listing Requirements
This post covers Amazon Product ID and the UPC GTIN listing requirements. The Global Trade Identification Number is the core product identifier on Amazon.com. The Product ID plays a key role in how your product is identified and protected on Amazon.com. For this article Goat Consulting had the privilege of speaking directly with Michelle Covey, Vice President of Partnerships at GS1 US about GTIN usage on Amazon.com.