Amazon Brand Referral Bonus program can be helpful for Amazon sellers who are driving external traffic. Previously if you had a large audience on your website, email list, or social media it could be difficult to measure the success of your advertising campaigns that were sending external traffic. This program provides an incentive to all brand-registered sellers to drive external traffic to Amazon. If all of your traffic is from within Amazon, this program will not be relevant to your business. Below we will cover what the Amazon brand bonus is, how to use it, who is qualified and what companies it may be helpful for.

Black Friday is an important day for any business. Historically, deals were only offered one day in-store, not online. In recent years, stores have begun to roll out their sales early and offer deals online. In 2020, 100 million people shopped online on Black Friday, looking for the best sales(Source). Amazon is the #1 retailer in the US, making Black Friday and Cyber Monday very important days for the company.

Brand Registered sellers now have the ability to access the Manage Your Customer Engagement tool on Amazon Seller Central. Amazon has this informative video announcing the tool. The customer engagement tool lets Brands engage with their Amazon followers over email. This can help drive brand loyalty, retention, and engagement with Amazon customers.

Amazon just concluded the 2021 Amazon Accelerate event where new Amazon seller products and services were announced. This free virtual event provides an update on where Amazon is at and the vision for the future through sessions on topics for sellers on Amazon to utilize best practices as well as new product and service announcements. This post will provide a recap of some of the areas we are excited about as they will help sellers on Amazon increase sales, mitigate risk, reduce costs, and provide a better shopping experience for Amazon customers.

In this post we will cover the requirements to sell and list a new product on Amazon. . Amazon has become more specific overtime to what they need from you to get started on Amazon. We see this as a good thing as more strict account creation requirements that are in place will create a safer marketplace for Amazon customers from bad actors. Whether you are a 50 year old company that has sold through other channels in the past and this is your first time on Amazon or you are a brand new startup, we are here to help clarify what is required to create a Seller Central account and get your first product listed on Amazon’s marketplace.

The goal of this post is to help third-party sellers understand how to create an Amazon Merchant Shipping Template. The past year has not only disrupted the way customers shop and purchase their goods, but also has changed the way that manufacturers and brand owners deliver goods to their customers. The most successful merchants on Amazon are leveraging a combination of Amazon’s Fulfillment By Amazon Program (FBA) and Seller/Merchant Fulfillment to deliver their orders. Whether you have historically used FBA and are creating your first Merchant Shipping Template, or you are an experienced Seller Central merchant shipper, the purpose of this blog post is to help you understand the basic requirements and best practices used when creating Merchant Shipping Templates.

An Amazon account manager is a position that allows your Amazon account to run smoothly on a day-to-day basis. An Amazon account manager is there not only to keep on top of new policy changes but also there to guide your business during its growth phase through Amazon Advertising. Since your future account manager may be running an entire online division of your company, you will want to make sure you hire the right person or agency.

This post discusses how to get product reviews on Amazon. We outline the options, guidelines, and best practices related to getting product reviews as a Seller on Amazon. Reviews provide social proof and information about the product. They allow Amazon customers to see from other Amazon customers the experience of the product. Higher ratings and more reviews can provide an indication that many other buyers have had a positive experience with the product.