Goat Consulting News & Insights

This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.

Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.

Improve Amazon Negative Customer Experience NCX Voice of Customer

This post covers how to Improve Amazon Negative Customer Experience NCX Voice of Customer. The Voice of the customer is a page on Amazon Seller Central that outlines customer health experience. It is a dashboard where you can view feedback from your customers, and then consider how you can use that to improve your products and listings. This is an important page for Amazon sellers as it communicates important feedback from customers for sellers to improve products or product listings on Amazon. This program allows Amazon customers to provide feedback to sellers so they also have an improved experience on Amazon. When sellers properly review and act on the NCX and Voice of Customer feedback, they can improve their product, the experience of their customer, and their sales on Amazon. If the Amazon Negative Customer Experience is ignored, sellers can risk more customers having bad experiences, customers leaving bad reviews, their listings getting removed or even losing their ability to sell on Amazon. This post will outline what the voice of the customer dashboard is, explain Customer Experience (CX) health and Negative Customer Experience (NCX), and outline what you can do to review and improve these metrics.

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5 Most Important Reports for Amazon Sellers

This article covers the 5 most important reports for Amazon sellers. Amazon provides many different reports across a wide variety of business aspects. Given the amount of reporting that is available it can be challenging to identify which information is important to your business. Focusing on the few key performance metrics and analyzing historical data; insights can be made and actions can be taken from identifying issues and doubling down on what is working. Goat Consulting builds out managerial strategy reports for our clients in order to track Amazon KPIs and report to our clients the important metrics to reach our clients desired goals.

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Amazon Premium A+ Content on Seller Central

This post covers the topic around Amazon Premium A+ content on Seller Central. Seller Central A+ Content Manager pages started displaying the notification that Premium A+ content has started to launch for Seller Central accounts. This is important for Amazon sellers as Premium A+ content was previously reserved exclusively for large Amazon Vendors that was invite only and at a great cost to Vendors. When Premium A+ content rolls out for sellers it will allow brands to to engage with customers on a deeper level with enhanced A+ content of product listings. Amazon customers benefit from this as well as they are able to learn more about the products and brands they purchase from by highlighting key product features previously unavailable on A+ content. This in turn will lead to more happy customers and increased sales for brands and manufacturers selling on Amazon.

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Reduce Costs Will Tjernlund Reduce Costs Will Tjernlund

How Get Up to $50,000 in Bonuses from Amazon With Amazon Perfect Launch

Brands that are new to selling on Amazon could get up to $50,000 in bonuses from Amazon with Amazon Perfect Launch. Getting money back in the first 90 days, while testing new Amazon programs is a win-win situation. If you are new to selling on Amazon, you could be leaving money on the table and losing out on different opportunities to get your products in front of potential customers. In this post, we will be covering the requirements for Amazon Perfect Launch, the different Amazon Perfect Launch Programs, how they are calculated, and a full list of incentives and the terms and conditions that apply.

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Amazon Remote Fulfillment with FBA Auto Enrollment in NARF

There are some exciting updates around the Amazon Remote Fulfillment with FBA Auto Enrollment in NARF (North America Remote Fulfillment) program. Before we get into the details, you might be wondering, “What is Amazon Remote Fulfillment?” Amazon Remote Fulfillment is a Fulfillment by Amazon (FBA) service that is an option for Amazon sellers to create offers on Amazon Canada and Amazon Mexico using their Amazon US FBA inventory. This program is a simple way to reach Amazon customers across North America without requiring to have a physical presence and inventory warehoused in each country.

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Increase Sales Stella Nelson Increase Sales Stella Nelson

How to Sell on Amazon Canada

Learning how to sell on Amazon Canada provides great opportunities for small businesses to grow their sales and increase customer awareness of their products in different markets. New programs like FBA Export offer US sellers the ability to reach international customers at no additional cost. Beyond FBA Export, Amazon offers other options for US sellers looking to increase sales in Canada and Mexico. US sellers looking to increase sales in North America can fulfill orders from Canada by using remote fulfillment with FBA, merchant fulfillment, or by expanding their operations into Canada and storing inventory there.

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Liz Carson Liz Carson

How To Upload a Product Video on Amazon

This post covers how to upload a product video on Amazon. Uploading videos on Seller Central to your product listing is a great way to stay competitive and communicate a lot about your product to customers in a short amount of time.

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Requirements to Enroll Your Brand in Amazon Brand Registry

There are a variety of requirements to enroll your brand in the Amazon Brand Registry. Enrolling in Amazon’s Brand Registry service is crucial if you have a Seller Central or Vendor Central account. Brand Registry protects your brand and unlocks valuable tools that help establish brand credibility and build brand loyalty. This article explains what Brand Registry is, the benefits it provides, the enrollment requirements, and the steps to enroll your brand.

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Amazon Best Practice, Mitigate Risks Eric Sutton Amazon Best Practice, Mitigate Risks Eric Sutton

GS1 US Publishes Barcode Capabilities Test Kit, Interview with Senior VP Carrie Wilkie

GS1 US has announced a goal of transitioning the industry from 1D Barcodes to 2D Barcodes by the year 2027. GS1 recently released an article that includes comments from Walmart and P&G, that details how the retail industry will be updating product packaging by 2027 with new 2D barcodes that carry more data – not only providing consumers with unlimited product details (sustainability, ethical sourcing, ingredients etc.), but also retail players with greater supply chain visibility. In order to prepare retailers for this transition, GS1 US has released a “Barcode Capabilities Test Kit” to help businesses understand what the transition will look like for their business.

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Operational Best Practice Eric Sutton Operational Best Practice Eric Sutton

Connecting your Seller Accounts and Products to Amazon Brand Registry

Connecting your Amazon’s Brand Registry service with your account is a critical part of Seller Central and Vendor Central strategy. Enrolling your brand in Amazon’s Brand Registry provides product detail page display authority, allows you to submit additional brand content like A+ Content and Brand Stories, and grants you access to valuable Brand Analytics and Dashboard Reporting that contains unique insights about your brand and how consumers are engaging with your products on Amazon.com.

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