The Amazon Search Query Performance and Search Catalog Performance Dashboards give sellers a lot of visibility into how shoppers search for and purchase their products on Amazon. This page is only available for Brand Registered Seller Central Users. The new program was announced at Amazon Accelerate in Q4 of 2021. It will be most helpful to sellers with larger data sets since the longer the time period the more accurate data typically is.

Amazon virtual product bundles is a way for brands and manufacturers selling on Amazon to increase sales and Amazon customer basket size by creating a new product listing that combines products from multiple listings. Creating these virtual bundles on Amazon allow Amazon customers to easily purchase multiple products at once they may already be purchasing, and have the opportunity to save on discounts. From the Amazon customer perspective, these bundles are merchandised on the product listings that include the bundles in a section called “Make it a Bundle”. The best Amazon virtual bundles are when the sum of the bundle provides more value together than that of each individual component. This post will cover requirements for sellers creating Amazon virtual product bundles, how to create Amazon virtual bundles, and merchandising strategies for Sellers creating Amazon virtual bundles.

How to get the Amazon “frequently bought together” module on your Amazon’s detail page is a mystery to many sellers. Being able to upsell customers by showing other products that can be used and purchased with your product is a good way to build brand awareness, loyalty, and increase revenue. You could be missing out on sales if customers are not buying all the products needed from you and are instead shopping around for each piece that they may need.

Amazon charges a referral fee every time you sell a product on their marketplace. These fees vary depending on the category. Amazon does its best to be as accurate as possible when charging referral fees, but sometimes they may be inaccurate. For example, Amazon may miscategorize your inventory and charge an incorrect referral fee. If this is inaccurate you may be paying unnecessary fees every time you sell an item on Amazon.

How to increase prices on Amazon for brands and manufacturers selling on Seller Central is an important question to address as manufacturing, transportation, and labor costs increase. Raising prices on Amazon has a large impact on many facets of your business including buy box implications, the effectiveness of marketing, and variable selling costs on Amazon.

Amazon fees are ever-changing due to constraints including but not limited to macroeconomic effects, sales velocity, and competition. Depending on your product's size and category, the fee changes could impact your business in a variety of ways. In this post, we will cover the new fee changes to Amazon’s FBA program for 2022. It is very important to recalculate profit margin when large fee changes happen in order to make sure your product is priced appropriately. Below we will cover which product sizes were most negatively impacted, which product sizes were barely impacted, and other options for fulfillment moving forward. If you just have questions about calculating amazon fees, see our previous blog post.

Amazon released a new market research tool named Product Opportunity Explorer in November 2021. This market research tool is available in beta to Seller Central users. During Amazon Accelerate 2021, Amazon mentioned that they recognized Seller’s needs for the more impactful and actionable search term and competitor research data. The tool is designed to expand on the search term and competitor research that was initially made available in the Brand Analytic tool (Amazon Seach Terms, Repeat Purchase Behaviour, Purchase Behavior).

Amazon offers an Amazon merchant fulfilled LTL template for large and heavy items, which allows sellers to arrange freight delivery with Amazon customers for products that don’t fit the classic USPS, UPS, and Fedex packaging limits. This shipping template is another way Amazon is helping sellers offer more products and tools to provide an amazing customer experience, especially on a hot button issue like shipping. This Amazon merchant fulfillment LTL shipping template is perfect for sellers who have large products such as TVs, furniture, and large workout equipment. In this article, we will explore the shipping options for Amazon sellers using the merchant fulfilled shipping template, requirements to use the Amazon merchant fulfilled LTL freight shipping template, and the customer experience for buying products from Amazon merchant fulfilled LTL shipments.