Goat Consulting News & Insights

This is the Goat Consulting news and insights section of the blog, where our team shares company updates, awards, conference recaps, and perspective on the Amazon selling industry. You'll find announcements about new hires and team milestones, recaps from industry events like Amazon Accelerate and Prosper Show, leadership commentary on Amazon policy and platform changes, and occasional analysis of what we're seeing across our client work.

Every post is written by a member of the Goat Consulting team, so the takes here reflect how practicing Amazon consultants actually think about the work. If you want to know more about the people behind the posts, you can meet the team and learn about the practitioners leading our Amazon consulting practice.

Amazon Merchant Fulfilled LTL Template for Large and Heavy Items

Amazon offers an Amazon merchant fulfilled LTL template for large and heavy items, which allows sellers to arrange freight delivery with Amazon customers for products that don’t fit the classic USPS, UPS, and Fedex packaging limits. This shipping template is another way Amazon is helping sellers offer more products and tools to provide an amazing customer experience, especially on a hot button issue like shipping. This Amazon merchant fulfillment LTL shipping template is perfect for sellers who have large products such as TVs, furniture, and large workout equipment. In this article, we will explore the shipping options for Amazon sellers using the merchant fulfilled shipping template, requirements to use the Amazon merchant fulfilled LTL freight shipping template, and the customer experience for buying products from Amazon merchant fulfilled LTL shipments.

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Amazon Brand Story

The Amazon Brand Story is a type of A+ Content that is available to Brand Registered sellers on Amazon.com. The two types of A+ Content that are currently available are Enhanced Product Description and Amazon Brand Story. When submitted to an ASIN, Amazon Brand Story content displays at the top of the “From the brand” content above the Enhanced Product Description. Its position above the Enhanced Product Description gives it better visibility to the Amazon Customer. The main benefits of A+ Content as described by Amazon are increasing conversion, improving discoverability, increasing sales, reducing customer returns and negative reviews, and encouraging repeat purchases.

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Amazon Best Practice William Tjernlund Amazon Best Practice William Tjernlund

How to Create an Amazon Merchant Shipping Template

The goal of this post is to help third-party sellers understand how to create an Amazon Merchant Shipping Template. The past year has not only disrupted the way customers shop and purchase their goods, but also has changed the way that manufacturers and brand owners deliver goods to their customers. The most successful merchants on Amazon are leveraging a combination of Amazon’s Fulfillment By Amazon Program (FBA) and Seller/Merchant Fulfillment to deliver their orders. Whether you have historically used FBA and are creating your first Merchant Shipping Template, or you are an experienced Seller Central merchant shipper, the purpose of this blog post is to help you understand the basic requirements and best practices used when creating Merchant Shipping Templates.

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Amazon Best Practice William Tjernlund Amazon Best Practice William Tjernlund

How to Enroll in Amazon Subscribe and Save - Requirements and Fees for Amazon Subscribe and Save (for Sellers)

Amazon Subscribe and Save is an FBA program that allows Amazon customers to sign-up for recurring, scheduled deliveries of products that they use frequently. This helps customers cut down on the frequent trips to the brick & mortar retailer in their neighborhood. When customers subscribe, they receive a base discount for the products they order. This base discount is funded by the seller of the item, and in some cases is funded by Amazon. The customer is also given the opportunity to customize how frequently their item needs to be delivered. To learn more, continue reading…

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Amazon Best Practice Eric Sutton Amazon Best Practice Eric Sutton

The GTIN – the Number Behind the Barcode – Was Developed 50 Years Ago and Transformed the Global Economy

GS1 US celebrated the 50th anniversary of the GTIN on March 31st, 2021. Since 1971, the GTIN has revolutionized commerce. GTIN stands for Global Trade Item Number and is the product identification number encoded into the ubiquitous UPC barcode. It has become one of the most important supply chain standards in history and a critical tool in the modern-day retail toolbelt.

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Amazon FBA, Amazon Best Practice William Tjernlund Amazon FBA, Amazon Best Practice William Tjernlund

How to Calculate Amazon FBA Fees - Understanding Amazon's Shipping and Fulfillment Fees

When using fulfillment by Amazon it is important to have an idea of what is going behind the scenes so you know how much it will cost. For the purpose of this post, we are going to break the fees down in terms of shipping the product into Amazon's Warehouse. What is charged while the item is at Amazon's warehouse and what the costs are for Amazon to ship your product to the end customer.

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Amazon Best Practice Eric Sutton Amazon Best Practice Eric Sutton

Amazon's New Customer Communication Policy, Tips for Amazon Customer Engagement

Amazon recently released updated Buyer Seller communication policy guidelines for Sellers in the Amazon.com marketplace. The new policy guidelines were announced in September 2020 and Amazon started enforcing the new policy on November 6th, 2020. The new policy changes many different aspects of Sellers Buyer communication, but most notably Amazon has made it clear that Sellers can proactively request reviews from customers and that order progress notification communication or emails like “order received” “order shipped” and “order delivered” are no longer permitted.

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How to Reclaim an Incorrectly Assigned Product ID, UPC, EAN on Amazon.com

If you are an Amazon seller or brand who owns a product ID and find that your registered product ID has been incorrectly assigned or used fraudulently by another seller to sell a different product, follow the steps below to request that the Product ID be released from the incorrect ASIN so that it can be used to sell the product you have assigned it to.

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How to Change a Product ID, UPC or EAN of an Existing Listing or ASIN on Amazon.com

Accurate Product ID assignment in the Amazon marketplace is critically important. Inaccurate product ID assignment can lead to issues related to fulfillment and merchandising (product detail page display). If a product has been set up with an inaccurate Product ID, follow the steps below to request that the Product ID assignment is updated.

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