Increase Sales

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Amazon Virtual Product Bundles

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Amazon Virtual Product Bundles

Amazon virtual product bundles is a way for brands and manufacturers selling on Amazon to increase sales and Amazon customer basket size by creating a new product listing that combines products from multiple listings. Creating these virtual bundles on Amazon allow Amazon customers to easily purchase multiple products at once they may already be purchasing, and have the opportunity to save on discounts. From the Amazon customer perspective, these bundles are merchandised on the product listings that include the bundles in a section called “Make it a Bundle”. The best Amazon virtual bundles are when the sum of the bundle provides more value together than that of each individual component. This post will cover requirements for sellers creating Amazon virtual product bundles, how to create Amazon virtual bundles, and merchandising strategies for Sellers creating Amazon virtual bundles.

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How to Get Frequently Bought Together Products on Amazon Detail Page

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How to Get Frequently Bought Together Products on Amazon Detail Page

How to get the Amazon “frequently bought together” module on your Amazon’s detail page is a mystery to many sellers. Being able to upsell customers by showing other products that can be used and purchased with your product is a good way to build brand awareness, loyalty, and increase revenue. You could be missing out on sales if customers are not buying all the products needed from you and are instead shopping around for each piece that they may need.

Amazon Brand Referral Bonus

Amazon Brand Referral Bonus

Amazon Brand Referral Bonus program can be helpful for Amazon sellers who are driving external traffic. Previously if you had a large audience on your website, email list, or social media it could be difficult to measure the success of your advertising campaigns that were sending external traffic. This program provides an incentive to all brand-registered sellers to drive external traffic to Amazon. If all of your traffic is from within Amazon, this program will not be relevant to your business. Below we will cover what the Amazon brand bonus is, how to use it, who is qualified and what companies it may be helpful for.

Amazon Marketing Tips for Black Friday and Cyber Monday

Amazon Marketing Tips for Black Friday and Cyber Monday

Black Friday is an important day for any business. Historically, deals were only offered one day in-store, not online. In recent years, stores have begun to roll out their sales early and offer deals online. In 2020, 100 million people shopped online on Black Friday, looking for the best sales(Source). Amazon is the #1 retailer in the US, making Black Friday and Cyber Monday very important days for the company.

Email Customers with Amazon’s Manage Your Customer Engagement tool

Email Customers with Amazon’s Manage Your Customer Engagement tool

Brand Registered sellers now have the ability to access the Manage Your Customer Engagement tool on Amazon Seller Central. Amazon has this informative video announcing the tool. The customer engagement tool lets Brands engage with their Amazon followers over email. This can help drive brand loyalty, retention, and engagement with Amazon customers.

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Amazon Brand Story

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Amazon Brand Story

The Amazon Brand Story is a type of A+ Content that is available to Brand Registered sellers on Amazon.com. The two types of A+ Content that are currently available are Enhanced Product Description and Amazon Brand Story. When submitted to an ASIN, Amazon Brand Story content displays at the top of the “From the brand” content above the Enhanced Product Description. Its position above the Enhanced Product Description gives it better visibility to the Amazon Customer. The main benefits of A+ Content as described by Amazon are increasing conversion, improving discoverability, increasing sales, reducing customer returns and negative reviews, and encouraging repeat purchases.

Why A+ Content is Important and How to Create A+ Listings on Amazon

Why A+ Content is Important and How to Create A+ Listings on Amazon

Amazon’s A+ content is very important to optimizing your listing and converting sales. This section of your product listing allows you to add more information regarding your product. You can include comparison charts, lifestyle photographs, your brand story, and more. Product descriptions are helpful, but A+ listings create a unique experience for the customer. Understanding why A+ content is important and how to make an A+ listing could be the deciding factor for a customer to buy your product.

How to Utilize Amazon Listing Keywords and Avoid Keyword Stuffing

How to Utilize Amazon Listing Keywords and Avoid Keyword Stuffing

Amazon listing keywords are an essential part of optimizing your Amazon listing for any product. Knowing how to use these Amazon listing keywords and where to place them throughout your Amazon listing will help you to properly optimize your products on the Amazon webpage. Remember that optimization is an ongoing process that requires you to revisit the work you do to maintain the optimization of your listing.

Introduction to Amazon Sponsored Brands Video Ads

Introduction to Amazon Sponsored Brands Video Ads

Amazon introduced a new type of sponsored brands advertising available for any brand registered seller called Amazon Sponsored Brands Video Ads. Amazon Sponsored Brands Video Ads are an effective way for sellers to deliver their message/selling points to consumers, increase traffic to their listings, and diversify their advertising.

Introduction to Sponsored Display Advertising on Amazon

Introduction to Sponsored Display Advertising on Amazon

Sponsored Display is a self-service display advertising solution. Sponsored Display advertising allows businesses to reach and reengage audiences on and off Amazon, across multiple devices. Unlike Sponsored Brands and Sponsored Products that rely on keyword targeting, Sponsored Display advertising use Amazon's first-party shopping insights to reach audiences at each stage of the shopping journey.