The purpose of this blog post is to share how to write an effective Amazon appeal to reinstate a product listing or account suspension. As an Amazon seller, it can be devastating for your business for a product listing to be removed from the Amazon marketplace or you receive an account suspension, as you cannot generate any sales. At Goat Consulting, we help brands and manufactures understand and navigate Amazon policies to proactively address any potential issues. If a listing is removed, we understand the appropriate actions to reinstate an Amazon listing or account suspension that satisfies Amazon’s requirements for selling, inform clients of the requirements, and ultimately create a better shopping experience for Amazon customers. As each product and category is different, we recommend you take some time to review Amazon’s policies to understand the exact use and application that fits your situation.
Most Important Attributes to Help Hire an Amazon Account Manager
An Amazon account manager is a position that allows your Amazon account to run smoothly on a day-to-day basis. An Amazon account manager is there not only to keep on top of new policy changes but also there to guide your business during its growth phase through Amazon Advertising. Since your future account manager may be running an entire online division of your company, you will want to make sure you hire the right person or agency.
Amazon Notification of Restricted Products Removal
This post is about what to do when you as an Amazon seller receive an Amazon Notification of Restricted Products Removal. You could be selling on Amazon with no issues for months and years when all of a sudden you receive an email with the subject line “Notification of Restricted Products Removal”, where Amazon is telling you that your product has been removed from Amazon’s site and is no longer available for sale. At Goat Consulting, we help clients mitigate these restricted product risks and help resolve account health issues when they arise. Here we outline what an Amazon Notification of Restricted Products Removal is, how to know you have received a restricted products removal, and steps to reinstate your product listing.
How to Get Product Reviews on Amazon
This post discusses how to get product reviews on Amazon. We outline the options, guidelines, and best practices related to getting product reviews as a Seller on Amazon. Reviews provide social proof and information about the product. They allow Amazon customers to see from other Amazon customers the experience of the product. Higher ratings and more reviews can provide an indication that many other buyers have had a positive experience with the product.
How to Enroll in Amazon Subscribe and Save - Requirements and Fees for Amazon Subscribe and Save (for Sellers)
Amazon Subscribe and Save is an FBA program that allows Amazon customers to sign-up for recurring, scheduled deliveries of products that they use frequently. This helps customers cut down on the frequent trips to the brick & mortar retailer in their neighborhood. When customers subscribe, they receive a base discount for the products they order. This base discount is funded by the seller of the item, and in some cases is funded by Amazon. The customer is also given the opportunity to customize how frequently their item needs to be delivered. To learn more, continue reading…
What is ACoS and RoAS? How to Measure Success on Amazon Advertising
What is ACoS? ACoS stands for Advertising cost of sales (ACOS), and is the percentage of direct sales you made from the advertising campaign, which is calculated by dividing the spend on the campaign by the sales generated on the campaign. Understanding Amazon Advertising acronyms is important because these measurement tools can be used to take actions on campaigns to reach your advertising goals.
The GTIN – the Number Behind the Barcode – Was Developed 50 Years Ago and Transformed the Global Economy
GS1 US celebrated the 50th anniversary of the GTIN on March 31st, 2021. Since 1971, the GTIN has revolutionized commerce. GTIN stands for Global Trade Item Number and is the product identification number encoded into the ubiquitous UPC barcode. It has become one of the most important supply chain standards in history and a critical tool in the modern-day retail toolbelt.
Hire an Amazon Account Manager with Leadership Expectations
If you are going to hire an Amazon Account Manager or an Amazon Consultant, I recommend you partner with a team like Goat Consulting where each Amazon Account Manager on our team continually works toward becoming a better leader every day. Throughout this article, you will hear directly from our Amazon Account Managers about how they think about leadership of your Amazon account. The purpose of this post is to share the type of team we are at Goat Consulting and the leadership expectations we strive for, which includes: honesty & integrity, effective communication, and engagement.
Amazon Posts Best Practices
Amazon Posts is a free tool that helps brand registered sellers increase brand awareness and customer engagement. It’s an image-based browsing experience that encourages shoppers to interact with your products and brands on Amazon. Through Posts, shoppers find inspiring content that highlights your brand story and values, demonstrates product use and drives product discovery. This is a great way to drive more traffic for free to your listing, which can increase sales.
How to Calculate Amazon FBA Fees - Understanding Amazon's Shipping and Fulfillment Fees
When using fulfillment by Amazon it is important to have an idea of what is going behind the scenes so you know how much it will cost. For the purpose of this post, we are going to break the fees down in terms of shipping the product into Amazon's Warehouse. What is charged while the item is at Amazon's warehouse and what the costs are for Amazon to ship your product to the end customer.