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GS1 US Publishes Barcode Capabilities Test Kit, Interview with Senior VP Carrie Wilkie

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GS1 US Publishes Barcode Capabilities Test Kit, Interview with Senior VP Carrie Wilkie

GS1 US has announced a goal of transitioning the industry from 1D Barcodes to 2D Barcodes by the year 2027. GS1 recently released an article that includes comments from Walmart and P&G, that details how the retail industry will be updating product packaging by 2027 with new 2D barcodes that carry more data – not only providing consumers with unlimited product details (sustainability, ethical sourcing, ingredients etc.), but also retail players with greater supply chain visibility. In order to prepare retailers for this transition, GS1 US has released a “Barcode Capabilities Test Kit” to help businesses understand what the transition will look like for their business.

Connecting your Seller Accounts and Products to Amazon Brand Registry

Connecting your Amazon’s Brand Registry service with your account is a critical part of Seller Central and Vendor Central strategy. Enrolling your brand in Amazon’s Brand Registry provides product detail page display authority, allows you to submit additional brand content like A+ Content and Brand Stories, and grants you access to valuable Brand Analytics and Dashboard Reporting that contains unique insights about your brand and how consumers are engaging with your products on Amazon.com.

Amazon Search Query Performance and Search Catalog Performance Dashboard Tips

Amazon Search Query Performance and Search Catalog Performance Dashboard Tips

The Amazon Search Query Performance and Search Catalog Performance Dashboards give sellers a lot of visibility into how shoppers search for and purchase their products on Amazon. This page is only available for Brand Registered Seller Central Users. The new program was announced at Amazon Accelerate in Q4 of 2021. It will be most helpful to sellers with larger data sets since the longer the time period the more accurate data typically is.

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Amazon Virtual Product Bundles

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Amazon Virtual Product Bundles

Amazon virtual product bundles is a way for brands and manufacturers selling on Amazon to increase sales and Amazon customer basket size by creating a new product listing that combines products from multiple listings. Creating these virtual bundles on Amazon allow Amazon customers to easily purchase multiple products at once they may already be purchasing, and have the opportunity to save on discounts. From the Amazon customer perspective, these bundles are merchandised on the product listings that include the bundles in a section called “Make it a Bundle”. The best Amazon virtual bundles are when the sum of the bundle provides more value together than that of each individual component. This post will cover requirements for sellers creating Amazon virtual product bundles, how to create Amazon virtual bundles, and merchandising strategies for Sellers creating Amazon virtual bundles.

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How to Get Frequently Bought Together Products on Amazon Detail Page

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How to Get Frequently Bought Together Products on Amazon Detail Page

How to get the Amazon “frequently bought together” module on your Amazon’s detail page is a mystery to many sellers. Being able to upsell customers by showing other products that can be used and purchased with your product is a good way to build brand awareness, loyalty, and increase revenue. You could be missing out on sales if customers are not buying all the products needed from you and are instead shopping around for each piece that they may need.

Amazon Meltable Product Policy How to Sell a Meltable Product Using FBA

Understanding the Amazon Meltable Product Policy will ensure that you know how to sell a meltable product using Fulfillment by Amazon (FBA). As a brand owner, or distributor, that is selling a heat-sensitive product, it is your responsibility to comply with Amazon’s policies to ensure that when a customer receives the meltable product, it arrives intact and unmelted. In this post, we will cover the products Amazon defines as “meltable,” when customers can utilize FBA for the fulfillment of meltable products, how to file an appeal for misclassified products, and steps to take at the end of the meltable fulfillment window.


How to get Referral Fee Reimbursement From Amazon

How to get Referral Fee Reimbursement From Amazon

Amazon charges a referral fee every time you sell a product on their marketplace. These fees vary depending on the category. Amazon does its best to be as accurate as possible when charging referral fees, but sometimes they may be inaccurate. For example, Amazon may miscategorize your inventory and charge an incorrect referral fee. If this is inaccurate you may be paying unnecessary fees every time you sell an item on Amazon.

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How to Increase Prices on Amazon

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How to Increase Prices on Amazon

How to increase prices on Amazon for brands and manufacturers selling on Seller Central is an important question to address as manufacturing, transportation, and labor costs increase. Raising prices on Amazon has a large impact on many facets of your business including buy box implications, the effectiveness of marketing, and variable selling costs on Amazon.

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Amazon FBA Fee Changes for 2022

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Amazon FBA Fee Changes for 2022

Amazon fees are ever-changing due to constraints including but not limited to macroeconomic effects, sales velocity, and competition. Depending on your product's size and category, the fee changes could impact your business in a variety of ways. In this post, we will cover the new fee changes to Amazon’s FBA program for 2022. It is very important to recalculate profit margin when large fee changes happen in order to make sure your product is priced appropriately. Below we will cover which product sizes were most negatively impacted, which product sizes were barely impacted, and other options for fulfillment moving forward. If you just have questions about calculating amazon fees, see our previous blog post.

Tips Using Amazon’s Product Opportunity Explorer - Amazon Search Term and Competitor Research

Tips Using Amazon’s Product Opportunity Explorer - Amazon Search Term and Competitor Research

Amazon released a new market research tool named Product Opportunity Explorer in November 2021. This market research tool is available in beta to Seller Central users. During Amazon Accelerate 2021, Amazon mentioned that they recognized Seller’s needs for the more impactful and actionable search term and competitor research data. The tool is designed to expand on the search term and competitor research that was initially made available in the Brand Analytic tool (Amazon Seach Terms, Repeat Purchase Behaviour, Purchase Behavior).